The same rules apply as with 'normal' SEO.
Technical and On-page optimization need to be spot on.
In my experience, the following factors are important for Local SEO:
Create a
Google Business Profile (ideally with at least one keyword in the GBP name, but it's not a problem if this isn't possible). Fill out everything possible; no field should be left empty. Include all services/products/keywords that you offer on your website in your GBP wherever possible. You can definitely increase the keyword density and over-optimize a bit.
Post 1-2 times a week (
https://ibb.co/HhBmm0X), using as many characters as possible and include at least one image. If you create some custom images with Canva (for example), also add keywords as text in the image.
Make sure that you change the
geo-tags of your images to match your location. You can do this with programs like Exif Pilot. Everything should look real and natural. Google favors REAL businesses with REAL services and pictures.
Ask your customers for honest
reviews, integrating keywords into the review text. Perhaps they can also add pictures to their reviews? Respond to every review, and you can sometimes integrate keywords into your responses as well.
Also, make sure that you activate
Google Chat, respond quickly to questions, and report/block spam messages (usually from shady Google Review Sellers) to ensure your response rate doesn't suffer if you don't respond.
NAP Consistency! You will often come across this term when researching Local SEO. But it's crucial for a reason - it's essential to add your company data (Name, Address, Phone Number, Email Address, Opening Hours) uniformly everywhere possible. Include your details in directories, citations, etc. Some sites also accept embedding the Google Map of your listing under the article/profile.
Ensure that your
NAP details are on your website too, correctly written. Add the opening times as well, exactly as they are written in your GBP.
Embed your Google Map Location on all your important pages (homepage, service pages).
LocalBusiness Schema. Do it! Manually or with a plugin.
That's more than half the battle if you follow all this. Avoid cheap and dodgy backlink sellers. But for off-page SEO, everyone needs to figure it out for themselves. For my local projects, guest posts, niche edits, and Google Stacks are very effective.
Some members here also trust PR methods for Local SEO. Check this out:
https://www.blackhatworld.com/seo/t...c-that-makes-this-work.1434431/#post-15600693
Good luck!