What is wrong with the "Become A Fan" to "Like"?

[macdonjo3]

I been browsing threads and people say facebook is becoming harder and harder to make money with but what does the whole "Become a fan" to "like" thing have to do with it? You only have to ask them to "like" it instead of "become a fan"? I am defiantly missing something here...

 

[professional20]

I am guessing that when you become a fan you get all the "status updates" but when you "like" you don't..

Correct me if im wrong though.

 

[gZaw]

You both are way off.

They simply changed to "become a fan" to "like."

So instead of fanpages we now have "likepages" (but we'll still call them fanpages, RIP 4/20/10)

I bet the fb team was smoking really dank weed when they changed the fanpage policies.

And yes, you could say fanpages are dead.

 

[seanjohn]

I think the "Like" system works out better... (even though nothing really has changed LOL)

In real life, I don't say "I have become a fan of Dogs"... I say "I Like Dogs".

Also, in the news feed, it comes as "<name> Likes <thing>." and has a more eye-catching Thumbs-Up image.

FB is just trying to make it's site more like a conversation, to say the least.

 

[gZaw]

I think the "Like" system works out better... (even though nothing really has changed LOL)

In real life, I don't say "I have become a fan of Dogs"... I say "I Like Dogs".

Also, in the news feed, it comes as "<name> Likes <thing>." and has a more eye-catching Thumbs-Up image.

FB is just trying to make it's site more like a conversation, to say the least.

Trust me, it won't work out better (well, for us marketers).

The new "like" system blends in with all the other pointless news on the feed, which in turn leads to fewer clicks, etc.

I have also noticed two things:

1. On my main fb profile, there are very few people "liking" pages as opposed to the past when there would be so much more people becoming a fan of pages.

2. I monitor a few fanpages every now and then in my bookmarks, and their growth in "likes" (the old "fans") has dropped tremendously.

3. When facebook made the temporary change yesterday for 2 hours, my clicks and revenue dropped in HALF during those 2 hours.

offtopic:

Finally, FB is deleting pages like a fucking bulldozer.

If you have a viral fanpage, say goodbye to it in 24 hours if you are monetizing it.

If you're smart, you'll be able to pull in a large amount of dough within those 24 hours. Thank god for less competition now.

 

[pyronaut]

Ironically, I did a talk to a small local marketing class about Social Media for businesses. And one of the biggest things that I drove home to them, Is that when people see their friends/family becoming "fans" or something, it is such a huge third party referral to that business. Or atleast it becomes somewhat endorsed.

It's slightly different with most people here, As they are just driving whatever flavour of the month CPA gateway on fan pages. But for real world businesses I think it will have a bit of a flow on effect.

The biggest thing really, is that the word "like" is no where near as affectionate as "fan". "Fan" implies alot more in the company that owns the facebook page. For instance I can say I like McDonalds, But I would never say im a fan of it. (Contradictory much? ).

Some of you will get my rambling hopefully

 

[Deleted member 17472]

well i found "ilike" is much more easy for me. As i have send suggest to friends for a fan page from 20 profiles, in a day 500 peoples joined that fan page . But when it "become a fan", i get very much less conversation. nearly-50-100.

 

[thomansfel]

over all we`ll have to adapt to this change, i think its for the better, facebook changed "become a fan" to "like" on fanpages because they noticed the like button being clicked twice as much as everything on fb but didn`t they realized that the like button is at least twice as often as anything else on fb ? lol people on fb that are noobs won`t even see the difference as its not something new for them, test it out and see what is working now

 

[elitesystem]

i dont think much changed! its only the words, the concept is still pretty much the same. According to fb, liking a brand is more appropriate and sounds cool than becoming a fan! RIP

 

[macdonjo3]

Thanks guys.

 

[csroster]

It seems to be working well for pages based on wordplay.

Like making a page called 'to party' or 'to whip it out.'

Alot of people are joining just so their feed says 'csroster likes to party' or 'csroster likes to whip it out' lol

These aren't targeted page topics of course, but just a way to keep the title marketing aspect of the change in mind.

 

[SmileAtmyWins]

Its still pretty much the same, the only bad difference iv seen is that you cant see everyone who has "liked" the page.

 

[lykathe]

it seems status updates go to a MUCH smaller amount of people, to me atleast. maybe just placebo but it surely seems like that

 

[Winchester]

It is the same amount people joining ratio wise it seems - however you can't see all those updates across the news feed which hinders the spread a bit. So the same ratio of people viewing it to joining it are the same just less people viewing it. If you have a fan page with an app built in that asks for publishing writes to their wall and they auto publish you would increase the views again. I've had this working on my pages and gotten lots of people to join

 

[JohnCris]

I think there are no difference. Its only the words, the concept is still pretty much the same.