How relevant a page speed really is?

A good page speed for SEO is three seconds or less. A fast-loading page speed will help your SEO efforts, as Google rewards fast sites over slow ones.
 
For better user experience and a possible boost in rankings, make your website faster. Google prefer websites which is user friendly.
 
Site loading speed is nothing, backlinks are everything.

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Sheesh, that's the digital marketing equivalent to "put the f*cking money in the bag now" bapapapapap
Ranking for 117.455 keywords seems rather as a content mass thing than backlinks.
 
Having a slow website can have several negative impacts on your website rankings and decrease organic traffic
 
Page speed is REALLY important, so make sure to choose an optimized theme and install as less as possible plugins.
 
Google loves website which is fast, Slow website getting errors which you can monitor via GSC or page insights
 
So, my website ranks for some keywords and I have already some traffic, about 180 visitors/day. I know that its speed is slow, some pages take up to 2 seconds to load. I guess most is between 1 and 2 seconds.
I didn't wanted to buy a new host because mine hasn't expired yet and it would be a new cost to the website.
But I want to understand what I'm losing for having a slow website.
If I bought a faster host, my website would significantly rank better? Or it's not that important?
I would suggest you to Upgrade your hosting to improve your website speed and this will also enhance UX and may impact search ranking positively.
 
Making sure that the Google Core status come back as GOOD as mandatory plus these tips:

  1. Quality Content Creation: Develop engaging, original content for product descriptions, blogs, and category pages. Focus on providing value to the user.
  2. Optimize for Mobile: Ensure your site is mobile-friendly. A significant portion of e-commerce traffic comes from mobile devices.
  3. Page Loading Speed: Optimize your website's loading speed. Slow loading times can negatively impact user experience and search rankings.
  4. User-Friendly Navigation: Create an intuitive and easy-to-navigate website structure. This helps users and search engines to find content more efficiently.
  5. Keyword Optimization: Conduct thorough keyword research and strategically use relevant keywords in titles, headings, meta descriptions, and content.
  6. High-Quality Images and Videos: Use high-resolution images and videos for your products, and optimize them for fast loading.
  7. Meta Descriptions and Title Tags: Write compelling and informative meta descriptions and title tags for every page, utilizing primary keywords.
  8. Internal Linking: Implement a strong internal linking structure to help search engines crawl your site more effectively.
  9. Alt Text for Images: Provide descriptive alt text for images, aiding in better search engine indexing and accessibility.
  10. Social Media Integration: Integrate social sharing features and maintain active social media profiles to drive traffic and engagement.
 
Making sure that the Google Core status come back as GOOD as mandatory plus these tips:

  1. Quality Content Creation: Develop engaging, original content for product descriptions, blogs, and category pages. Focus on providing value to the user.
  2. Optimize for Mobile: Ensure your site is mobile-friendly. A significant portion of e-commerce traffic comes from mobile devices.
  3. Page Loading Speed: Optimize your website's loading speed. Slow loading times can negatively impact user experience and search rankings.
  4. User-Friendly Navigation: Create an intuitive and easy-to-navigate website structure. This helps users and search engines to find content more efficiently.
  5. Keyword Optimization: Conduct thorough keyword research and strategically use relevant keywords in titles, headings, meta descriptions, and content.
  6. High-Quality Images and Videos: Use high-resolution images and videos for your products, and optimize them for fast loading.
  7. Meta Descriptions and Title Tags: Write compelling and informative meta descriptions and title tags for every page, utilizing primary keywords.
  8. Internal Linking: Implement a strong internal linking structure to help search engines crawl your site more effectively.
  9. Alt Text for Images: Provide descriptive alt text for images, aiding in better search engine indexing and accessibility.
  10. Social Media Integration: Integrate social sharing features and maintain active social media profiles to drive traffic and engagement.
also:
Use of Canonical Tags: Implement canonical tags to handle duplicate content issues, especially for products that appear in multiple categories. This tells search engines which version of a page to prioritize, preventing SEO problems related to duplicate content. Canonical tags are essential in e-commerce sites where products can be accessed through multiple URLs.
 
Page speed is very important for providing a good user experience. It can affect user engagement, conversions, and SEO. Therefore, it is essential that pages are optimized for fast loading times.
 
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