There is no single factor or fixed thing by doing which you can make your keyword rank... There are a lot of On-page and Technical SEO factors that need to be covered to make a website SEO-optimized...
You need to smartly cover that keyword in Meta, titles, image alt tag and also make sure to maintain proper keyword density in the webpage content... Alongside, need to create quality backlinks on high DA sites manually...
Also ensure you to fix the technical issues such as Sitemap, robots.txt, canonical, URL structure, etc....