My journey to building a massive website

Carolus Rex

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How will I do it? With display ads. Getting on one of the premium networks and getting an average of $20 RPM, I would need an average of 5 million monthly visitors. My biggest competitor gets well over 1 million visits every month, and I intend to beat him in every way possible.

Hi! Long time lurker, decided to start my own journey thread for this grand plan of mine. I never wanted to be one of those SEO guys with a portfolio of 20+ EMD niche sites. But here I am, and my portfolio has tanked over the past 6 months, making me seriously question if SEO is dead. It is my belief that SEO is not dead, but we have to adapt and change a bit.

SEO

Very recently I started a tools website with massive potential (let's call it a calculator, not going any further into detail than this). My tactic is nothing new, at all. I will simply create the best website possible in terms of on-page SEO and page speed. For backlinks I will be focusing on high quality guest posts on related websites, possibly some HARO as well as link baiting with infographics and statistics.

The site is not built with a silo in mind, but I do have a maximum click depth of 2. This way Google crawlers and visitors will have no problem navigating through the website. All the important pages to boost my topical authority are linked to from the homepage as well. In the distant future the click depth will probably have to increase to 3.

Competitors

In terms of my competitors, they have been around for over a decade and I'm probably not going to get the top spot that easy. However, the market is so massive that I don't care if I rank #3-5 for most keywords in the beginning. My main competitor has a massive backlink profile, but I have a hypothesis I want to try:

While they have a lot of backlinks, most are from smaller sites, not necessarily even in the same niche. They don't have a single backlink from any of the major players in the niche, and that's what I'm going for. I want to see if I can beat them with fewer, but a hell of a lot stronger backlinks.

Keyword Research

Not much to say here. I don't use any tools, free or paid. The niche I'm in just doesn't need keyword research, and I believe you too shouldn't focus too much on this. Just try to cover all the topics in your field.

The Journey

This journey will not be updated daily, probably not even weekly. I also don't want to say too much as I don't want anyone to find out about the niche, or my website. But I will share my progress, P&L, as well as what I've done since the last update. I hope this journey can help save SEO, would be sad to see Google winning and everyone abandoning this business model.

Why this type of website you might ask? Well, Google is rolling out update after update. Favoring UGC, major news publications, and their own AI-powered snippet. I believe niche sites, as we used to know them, are dead in the water.

Instead, what I think will be the best approach going forward, is building larger sites. I'm not talking about building a major niche blog like PC Mag, you will never rank that. What I do suggest though is to think a bit outside the box we've all been living in for the past 10+ years. While niche sites are dead, forums, UGC type sites, or functional sites are thriving. I'm going for a functionality type website that is in high demand, with medium competition, and there's no way Google is ever going to add this in the SERP themselves.

Goals

Some may think my goals are ridiculous, but I know it's possible even if it's going to take time, money and a lot of hard work. I want this website to become the largest in the space, always be aiming for #1.

First Update

I started this site sometime early November and had prepared about 10% of the website beforehand so it would be ready for launch. I'm about 20% done with all the pages now, expecting to be 100% done by the end of the year, or possibly early 2024.

From day one I manually requested indexing in GSC and after a few days I started getting 5-10 daily clicks from Google. The first week after launch I had 52 clicks and 1.44k impressions in GSC, which is absolutely insane for a brand new domain. I will start showing some stats in the next update. But I won't show the GSC for November as I don't want people to know the exact date I started this project. I have to be careful not to reveal too much here, seen what happened to other members of this forum. You just have to take my word for when I launched the site.

Until the next update I want to get 30-40% of all the pages done. I will also have a few quality backlinks, and hopefully plenty of traffic.

Thanks for reading!
 
Best Of Luck On Your Journey Mate
 
Good luck on your journey!

I'm currently testing something similar. Building sites to cover topical authority, rather than targeting single page keywords.

My spin is the sites are setup with AI to cover the authority part, all to rank 1 pillar post per site.

100+ page site to optimize for a single term.

I'll be following your journey with interest.
 
Well, writing about all the topics in a niche = keyword research.
You are aiming high and must have a big pocket to fight such competitors.
Let's see how this project pans out.
 
Good to see your clear mind with idea. And also eager to see your updates. Good Luck
 
Here's a brief timeline for the project, I might change things a bit down the line.

Phase 1

The first phase will last from now until the end of December. As the site is still very new I won't be focusing too much on backlinks.
  • Focus on finalizing all the main pages.
  • Build a handful high-quality backlinks from related websites, mainly guest posts.
  • Hope to get closer to 1000 visitors but we'll see what happens.
Phase 2

The second phase will last from January to May. Now all the main pages are finished and I can focus more on link building.

I've already identified the agencies and services I want to use. Will focus on PR packages, high-quality guest posts on related sites as well as some forum and profile backlinks for diversification.

Phase 3

This final phase will last from May and onwards. Here I will focus on several things, but most importantly I want to outrank my competitors.

By now I'm expecting to be monetized, hopefully with Mediavine but time will tell. The site would be over 6 months and we should see some better rankings. Will keep pushing quality backlinks but also invest in other things.

One of the things I want to invest in is a professional design, don't want to use the default cookie cutter themes that everyone else is using. Will hire a professional web designer for the job. I also want to rebuild my core script as this first one is pretty much an MVP. We'll see if I outsource the coding or not, I think I can handle it myself.
Hope you reach your desired success man, wish you all the best in this journey! It seems interesting.
Good luck :)
Best Of Luck On Your Journey Mate
Good luck on your journey!

I'm currently testing something similar. Building sites to cover topical authority, rather than targeting single page keywords.

My spin is the sites are setup with AI to cover the authority part, all to rank 1 pillar post per site.

100+ page site to optimize for a single term.

I'll be following your journey with interest.
Well, writing about all the topics in a niche = keyword research.
You are aiming high and must have a big pocket to fight such competitors.
Let's see how this project pans out.
Good to see your clear mind with idea. And also eager to see your updates. Good Luck
Thanks guys!
 
How will I do it? With display ads. Getting on one of the premium networks and getting an average of $20 RPM, I would need an average of 5 million monthly visitors. My biggest competitor gets well over 1 million visits every month, and I intend to beat him in every way possible.

Hi! Long time lurker, decided to start my own journey thread for this grand plan of mine. I never wanted to be one of those SEO guys with a portfolio of 20+ EMD niche sites. But here I am, and my portfolio has tanked over the past 6 months, making me seriously question if SEO is dead. It is my belief that SEO is not dead, but we have to adapt and change a bit.

SEO

Very recently I started a tools website with massive potential (let's call it a calculator, not going any further into detail than this). My tactic is nothing new, at all. I will simply create the best website possible in terms of on-page SEO and page speed. For backlinks I will be focusing on high quality guest posts on related websites, possibly some HARO as well as link baiting with infographics and statistics.

The site is not built with a silo in mind, but I do have a maximum click depth of 2. This way Google crawlers and visitors will have no problem navigating through the website. All the important pages to boost my topical authority are linked to from the homepage as well. In the distant future the click depth will probably have to increase to 3.

Competitors

In terms of my competitors, they have been around for over a decade and I'm probably not going to get the top spot that easy. However, the market is so massive that I don't care if I rank #3-5 for most keywords in the beginning. My main competitor has a massive backlink profile, but I have a hypothesis I want to try:

While they have a lot of backlinks, most are from smaller sites, not necessarily even in the same niche. They don't have a single backlink from any of the major players in the niche, and that's what I'm going for. I want to see if I can beat them with fewer, but a hell of a lot stronger backlinks.

Keyword Research

Not much to say here. I don't use any tools, free or paid. The niche I'm in just doesn't need keyword research, and I believe you too shouldn't focus too much on this. Just try to cover all the topics in your field.

The Journey

This journey will not be updated daily, probably not even weekly. I also don't want to say too much as I don't want anyone to find out about the niche, or my website. But I will share my progress, P&L, as well as what I've done since the last update. I hope this journey can help save SEO, would be sad to see Google winning and everyone abandoning this business model.

Why this type of website you might ask? Well, Google is rolling out update after update. Favoring UGC, major news publications, and their own AI-powered snippet. I believe niche sites, as we used to know them, are dead in the water.

Instead, what I think will be the best approach going forward, is building larger sites. I'm not talking about building a major niche blog like PC Mag, you will never rank that. What I do suggest though is to think a bit outside the box we've all been living in for the past 10+ years. While niche sites are dead, forums, UGC type sites, or functional sites are thriving. I'm going for a functionality type website that is in high demand, with medium competition, and there's no way Google is ever going to add this in the SERP themselves.

Goals

Some may think my goals are ridiculous, but I know it's possible even if it's going to take time, money and a lot of hard work. I want this website to become the largest in the space, always be aiming for #1.

First Update

I started this site sometime early November and had prepared about 10% of the website beforehand so it would be ready for launch. I'm about 20% done with all the pages now, expecting to be 100% done by the end of the year, or possibly early 2024.

From day one I manually requested indexing in GSC and after a few days I started getting 5-10 daily clicks from Google. The first week after launch I had 52 clicks and 1.44k impressions in GSC, which is absolutely insane for a brand new domain. I will start showing some stats in the next update. But I won't show the GSC for November as I don't want people to know the exact date I started this project. I have to be careful not to reveal too much here, seen what happened to other members of this forum. You just have to take my word for when I launched the site.

Until the next update I want to get 30-40% of all the pages done. I will also have a few quality backlinks, and hopefully plenty of traffic.

Thanks for reading!
Cool plan, good luck, keep us posted with results!
 
Small update for the first month of this journey. Still won't include any pictures of the GSC for November but the stats are now in.

In November we had a good start.

From GSC
Clicks: 362
Impressions: 8.54k
Average CTR: 4.2%

From Analytics
Average time on page 1m 3s
Average page views per session 2.5

The site is not even a month old and I have a feeling we will be able to reach 1000+ visitors in December. I also hope Google will like the user engagement of this site and start ranking it better. A few keywords are #2-3 now but most are bouncing around #5-10. Everything is not indexed yet either.

The site is now about 50% done and I will work my hardest to finish the core pages of the website in December.

I also got delivered my first paid guest post, it was ok but nothing extraordinary. Placed an order for a couple more and we'll see if they are better.
 
Good luck to you, the stats are pretty impressive for the first month! It seems you are onto something with the niche selection here, and maybe not only that. Will keep my eye on this thread no doubt.
 
Why did you decide to go with new domain and not an aged domain or expired domain?
 
Why did you decide to go with new domain and not an aged domain or expired domain?
Good question. I choose a new domain for a couple of reasons.

1. The niche is pretty specific so it's hard to find expired or aged domains.
2. I wasn't 100% sure the idea would work, getting a fresh domain allowed me to test the waters a bit.
3. In order to get a boost with an aged domain it needs to be very powerful with a good backlink profile. I would have had to spend probably thousands of dollars to get what I want, reached out to a few sellers but couldn't find the perfect domain.
4. A fresh domain lets me tailor my own backlink profile exactly how I want it.

Since I can get page 1 placement for almost every keyword with a fresh domain, the gains from using an aged domain probably wouldn't be worth it. I doubt any domain I got would make the site rank above my main competitor anyways, it's going to take a long time.

I do plan on getting some semi-related aged domains and 301 them to my main site later on.

Good luck to you, the stats are pretty impressive for the first month! It seems you are onto something with the niche selection here, and maybe not only that. Will keep my eye on this thread no doubt.
Thanks! Yes, this is a very interesting niche that I've never thought of before. While everyone else is running after the latest trend or hobby to build a niche blog about, I thought about taking a completely different route.
 
Hey buddy, wish you best luck with your project!

Have few question to you (not trying to spoil the niche, so don't dive into details or just skip the questions)
(let's call it a calculator, not going any further into detail than this)
"Calculator" sound for me like you are developer and doing some interactivity. Have you thought about converting it into micro saas and monetize with it? Or "calculators" mostly about short time interactivity without significant value?


Since the project rlly ambitious i assume that it's rlly hard to make it for free. Speaking about numbers. How much you plan to invest monthly into links/content/outsourcing some stuff?
 
Hey buddy, wish you best luck with your project!

Have few question to you (not trying to spoil the niche, so don't dive into details or just skip the questions)

"Calculator" sound for me like you are developer and doing some interactivity. Have you thought about converting it into micro saas and monetize with it? Or "calculators" mostly about short time interactivity without significant value?


Since the project rlly ambitious i assume that it's rlly hard to make it for free. Speaking about numbers. How much you plan to invest monthly into links/content/outsourcing some stuff?
I don't think this would work at all as an SaaS, it's too specific and there are already a few free sites so people wouldn't pay for it. Think of it as a simple BMI calculator for example, no one would pay for that when there are others they can use instead.

Yes there's development involved and I hope that steers away the common bloggers, even if it's very easy work, its extremely time consuming and a lot of long days. Currently I'm building everything myself, the scripts and the content. As mentioned earlier I will make a redesign and build a more stable script later on, might outsource that then.

Not sure how much I'm going to spend on backlinks just yet. Starting slow with $300-400/month and going from there. Don't want to spam the site with too many links at first.
 
How will I do it? With display ads. Getting on one of the premium networks and getting an average of $20 RPM, I would need an average of 5 million monthly visitors. My biggest competitor gets well over 1 million visits every month, and I intend to beat him in every way possible.

Hi! Long time lurker, decided to start my own journey thread for this grand plan of mine. I never wanted to be one of those SEO guys with a portfolio of 20+ EMD niche sites. But here I am, and my portfolio has tanked over the past 6 months, making me seriously question if SEO is dead. It is my belief that SEO is not dead, but we have to adapt and change a bit.

SEO

Very recently I started a tools website with massive potential (let's call it a calculator, not going any further into detail than this). My tactic is nothing new, at all. I will simply create the best website possible in terms of on-page SEO and page speed. For backlinks I will be focusing on high quality guest posts on related websites, possibly some HARO as well as link baiting with infographics and statistics.

The site is not built with a silo in mind, but I do have a maximum click depth of 2. This way Google crawlers and visitors will have no problem navigating through the website. All the important pages to boost my topical authority are linked to from the homepage as well. In the distant future the click depth will probably have to increase to 3.

Competitors

In terms of my competitors, they have been around for over a decade and I'm probably not going to get the top spot that easy. However, the market is so massive that I don't care if I rank #3-5 for most keywords in the beginning. My main competitor has a massive backlink profile, but I have a hypothesis I want to try:

While they have a lot of backlinks, most are from smaller sites, not necessarily even in the same niche. They don't have a single backlink from any of the major players in the niche, and that's what I'm going for. I want to see if I can beat them with fewer, but a hell of a lot stronger backlinks.

Keyword Research

Not much to say here. I don't use any tools, free or paid. The niche I'm in just doesn't need keyword research, and I believe you too shouldn't focus too much on this. Just try to cover all the topics in your field.

The Journey

This journey will not be updated daily, probably not even weekly. I also don't want to say too much as I don't want anyone to find out about the niche, or my website. But I will share my progress, P&L, as well as what I've done since the last update. I hope this journey can help save SEO, would be sad to see Google winning and everyone abandoning this business model.

Why this type of website you might ask? Well, Google is rolling out update after update. Favoring UGC, major news publications, and their own AI-powered snippet. I believe niche sites, as we used to know them, are dead in the water.

Instead, what I think will be the best approach going forward, is building larger sites. I'm not talking about building a major niche blog like PC Mag, you will never rank that. What I do suggest though is to think a bit outside the box we've all been living in for the past 10+ years. While niche sites are dead, forums, UGC type sites, or functional sites are thriving. I'm going for a functionality type website that is in high demand, with medium competition, and there's no way Google is ever going to add this in the SERP themselves.

Goals

Some may think my goals are ridiculous, but I know it's possible even if it's going to take time, money and a lot of hard work. I want this website to become the largest in the space, always be aiming for #1.

First Update

I started this site sometime early November and had prepared about 10% of the website beforehand so it would be ready for launch. I'm about 20% done with all the pages now, expecting to be 100% done by the end of the year, or possibly early 2024.

From day one I manually requested indexing in GSC and after a few days I started getting 5-10 daily clicks from Google. The first week after launch I had 52 clicks and 1.44k impressions in GSC, which is absolutely insane for a brand new domain. I will start showing some stats in the next update. But I won't show the GSC for November as I don't want people to know the exact date I started this project. I have to be careful not to reveal too much here, seen what happened to other members of this forum. You just have to take my word for when I launched the site.

Until the next update I want to get 30-40% of all the pages done. I will also have a few quality backlinks, and hopefully plenty of traffic.

Thanks for reading!


It is wonderful share. Great work.
 
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