Here is a GMB case study that I've been running for just 9 days. This is a really short timeframe, but I'll give more updates to it as time goes by.
Notes about it:
- This GMB has had rankings heavily declining (a business I've stopped updating or working on)
- I've added no new content, and no new links. I wanted to see what ONLY ctr to my GMB could accomplish and if it could reverse the downtrend of rankings.
Here is how I set it up:
My strategy for setting up keywords and searches is to appear natural.
I started with:
Business name - 1 time a day (increase popularity of business in Google's eyes)
Business name + city 15 times a month (show Google that the business is in demand for the city)
Business name + city + keywords: 15 times a month
Main keyword: 15 times a month
Main broader industry (seo company): 15 times a month
Something to remember is that we let you decide how many approximate searches will visit the website, and how many will do a directional search, so 15/month might only be 7 or 8 website visits and 7 or 8 directional requests.
Here's some results:
Main keyword: "Edmonton SEO" after about 1 week has gone from 20'th to 7'th position in the GMB.
Broad Keyword: "SEO Company" started at 63, moved to 58 after a couple of days, and as of the most recent search it seems to be doing a google dance of sorts. It hasn't done a scan since the 28'th so I am excited to see what the rank will be on a new scan. Hoping it has moved up! I'll update.
Here's a scan I've done to see how the business is ranking in the geogrid. This was done on the first day before starting.
Average rank was 15.29
And here is what the most recent scan a week later looks like.
Average ranking now: 12.86.
Again, this is really early. This is just a week. We are seeing the best results from campaigns that are running for 1 - 2 months.
I'm just posting because a lot of people are asking for case studies, so I'm sharing what I have now!
If you would like to see the guide I've been working on as to how you should set up your CTR campaigns, please ask in the thread and I'll send it to you.
Thank you to everyone who has been sharing their experience!