Is Google not normal these days?

[atomroot]

These days, Google's consumption is large, and the conversion is small.
Is it still a Google update problem?

 

[roydan]

These days, Google's consumption is large, and the conversion is small.
Is it still a Google update problem?

Check the implementation of the pixel. Have you verified its accuracy?

 

[atomroot]

Check the implementation of the pixel. Have you verified its accuracy?

Yes. It's all accurate. That's when suddenly the cost goes up and the conversion goes down.

 

[roydan]

Yes. It's all accurate. That's when suddenly the cost goes up and the conversion goes down.

Are you running on the same terms?
Do you maybe have the search partners enabled and someone started running your keywords on native or display to search.

Most of the new additional traffic is most likely coming from the same 1-2 places, either ad groups, placements or keywords.

Try to compare the period before and after so you can pin point where things have changed.