Brand identity manipulation (sort-of)

[icedheart]

I would like to have google consider my singular domain name as my brand instead of the TLD being inclusive in it as well (as it currently is). I have a premium keyword that is included in almost all of the primary keywords that I am working to rank for (it's a hard to get domain, only 4 letters total and a common word) and as such I am interested in if it would be possible to have google think my brand is the keyword itself and rank multiple pages on the top of the SERP for the same keywords as brands such as Apple do. Does anyone have experience with this or any advice if this is possible? Would be super interested and appreciative!

Example:

 

[icedheart]

bump

 

[Deleted member 1232083]

It's possible with high DA sites as backlinks and real visitors search specific your words and brand

 

[ForTheLegacys]

So, I have done such stunts for actual companies for over 12 years now.
It use to work best during the time of exact match domain (EMD) exploits.

APPLE, has been manually added to a white list at google, and they invest a gazillion dollars yearly to destroy any company, even actual apple orchard companies, for trademark infringement. (it happened this year to GRANNY SMITH APPLE's, which actually became a KIND of apple, yet Apple Computers seem to have won that one as well).

So, if you have enough legal influence and history and cash to pull it off, it'll work.

But to FOOL google, with EMD, + with a generic word, not doable anymore. In my opinion.

 

[INCC]

I just made a post about this a few days ago here:

https://www.blackhatworld.com/seo/how-to-rank-an-emd-for-ecommerce-website.1528993/#post-16787305
It's super complicated. In my case, I realized this too late and didn't have enough funds to make Google to distinguish the brand name and keyword.

EMDs suck if you don't have enough money for proper marketing.

 

[centir]

Good luck with outranking apple lol

 

[icedheart]

Good luck with outranking apple lol

Different niche with only low-medium competitivity, was just the biggest example possible to truly highlight how this happens in the SERPs. Apple is generally regarded as one of the biggest authorities in terms of branding.


Example from MOZ's new brand authority metric ( read more ).

 

[laur.laurix]

It's possible with a ton of mentions and backlinks on decent websites. I've done it with my brand but used a lot of no no methods.

Forgot to mention: only possible with low to medium competion....if you go for brand tries like "buy nike products" you have 0 chances of success.