facebook ads not converting

[donut020]

I currently run FB ads direct-linking to a clickbank offer but for some reason its not converting anymore.

I did the same thing around 2019 and made a shit ton of money 1:1 with the same creatives and same offer.

Do you know what could be the reason for that?

Right now i'm at 860 hops, 35 order form impressions and a 300$ loss.

My CPC is super cheap and CTR around 10% so the metrics look extremely good.

I also tested a lander and other conversion objectives besides PUR but it didn't make a difference

 

[mike moran]

you can replace another pixel, remove the old pixel

 

[Lincoln Rhyme]

I found out some possible reasons, you can check and fix

1. Your landing page isn’t optimized for conversions
2. Your Meta pixel isn’t set up properly
3. Your ad copy is unclear
4. You’re targeting the wrong audience
5. Your audience has ad fatigue
6. Your campaign objective doesn’t align with your goals
7. Your budget or spending limit is too low
8. You haven’t given your ads enough time to convert
9. Your Facebook ads are converting...indirectly

 

[Samantha Smith]

Let's double check Pixel, and have the most authentic specific target

 

[ShikharG]

I currently run FB ads direct-linking to a clickbank offer but for some reason its not converting anymore.

I did the same thing around 2019 and made a shit ton of money 1:1 with the same creatives and same offer.

Do you know what could be the reason for that?

Right now i'm at 860 hops, 35 order form impressions and a 300$ loss.

My CPC is super cheap and CTR around 10% so the metrics look extremely good.

I also tested a lander and other conversion objectives besides PUR but it didn't make a difference

Reason #1 - It is not 2019

Seriously though, things that worked in 2019, will definitely not work today as is. The offer is older, people are smarter and so you need a new angle.

Keep trying different creatives and copy, and make changes quickly. Don't spend $100 on an angle that isn't converting. Most of the time, the offer is solid but the message gets lost in the ad. Make sure you're focusing on the correct benefits for the target audience.

Remove any apprehensions they might have. That's your job as the advertiser.

Good luck kicking CB's ass.

 

[pokkepoke]

You haven't given your ads enough time to convertEvery Facebook ads campaign goes through a “learning period” as it begins to perform. During the learning period, the Facebook ads algorithm is testing how to serve your ad in different ways for maximized results. This can lead to a fluctuation in your results at first.

 

[Marketing Agency DIO]

It's related to your Pixel, please check

 

[Napoleson]

you should check your pixel carefully bro

 

[donut020]

you should check your pixel carefully bro

bro its def not a pixel issue, I use CAPI and everything is tracked correctly

 

[Appturbo]

in a market like this, everything changes daily.

thing that worked before might not work today and that's it

 

[aliengains]

it's 2023 and people are still running facebooks ads, Switch to tiktok and snapchat ads brother

 

[Vini.dultra]

Mano o que funciona em 2019 não funciona mais hoje , o mercado se sofisticou e muito agora você precisa fazer novas ofertas e novos criativos !

 

[TiagoS]

What kind of objective? Link clicks? Those are worthless.

 

[donut020]

What kind of objective? Link clicks? Those are worthless.

purchase conversion objective

 

[MRDon7]

All I see here is :

1. Wrong Targeting
2. Weak Copy and Creatives

 

[donut020]

All I see here is :

1. Wrong Targeting
2. Weak Copy and Creatives

targeting is broad and my ads get a CTR of around 7%

 

[Luca Marketing Agency]

1st is changing your pixel
2nd is Facebook and clients change daily, we always need to test and offer new ads to update with the times

 

[Anonymous Seller]

- Maybe because the pixel is not set up properly
- You are targeting the wrong target audience
- Your campaign doesn't match your goals

 

[Black Hat Earth]

Double check your Pixel and Landing Page. This is 2023 and everyone has to try, things are getting difficult because there are so many people competing

 

[AussieLocalSEOGuy]

targeting is broad and my ads get a CTR of around 7%

If you found out the issue please share.
Or if you need further help post link to creatives.

One thing that has changed since 2019 is number of touch points customers want for product trust/buying decision... Basically customers are more selective.