Blogging on main website vs microsite ?

[feedmycookie]

Hello everybody,

I appreciate your time.

I want to build a website in a specific nich and I want to have blogg about things that are relevant for my purpose. I am wondering which option would be best if I want to rank high on google ?

Sincerely,
feedmycookie

 

[tazarbm]

microsites are hard to rank nowadays because they can't have enough content for google to consider them authority sites, and google loves authority lately. It's not impossible to rank microsites, it's just harder... typically...

So, I would recommend you build a brand / business / company website and add a blog to it.

But this advice is a general advice, your niche might justify going after micro sites instead of normal sites (main sites as you call them), so you need to do some research to see which type of site fits your niche / industry better.

For example, if you only find a few dozen to 100 keywords that are related to your niche, that have search volume, I would definitely go for a microsite regardless of how many millions of long tail keywords (long tail keywords = keywords that are 5+ words long) you still find in that niche.

On the other hand, if your niche has 1000s upon 1000s of keywords that have search volume (even if it's only 10 monthly searches, it's still good) then I would set up a normal website (actually, I would set up a blog, but that's me! If you have an e-store, a construction company, a lawyers firm, etc... you would definitely set up a normal website and attach a blog to it just for the extra traffic and rankings until you build up the authority of the main website)

Again, it comes down to researching your niche and understanding your options and the type of website will pick itself up most of the time.

 

[feedmycookie]

microsites are hard to rank nowadays because they can't have enough content for google to consider them authority sites, and google loves authority lately. It's not impossible to rank microsites, it's just harder... typically...

So, I would recommend you build a brand / business / company website and add a blog to it.

But this advice is a general advice, your niche might justify going after micro sites instead of normal sites (main sites as you call them), so you need to do some research to see which type of site fits your niche / industry better.

For example, if you only find a few dozen to 100 keywords that are related to your niche, that have search volume, I would definitely go for a microsite regardless of how many millions of long tail keywords (long tail keywords = keywords that are 5+ words long) you still find in that niche.

On the other hand, if your niche has 1000s upon 1000s of keywords that have search volume (even if it's only 10 monthly searches, it's still good) then I would set up a normal website (actually, I would set up a blog, but that's me! If you have an e-store, a construction company, a lawyers firm, etc... you would definitely set up a normal website and attach a blog to it just for the extra traffic and rankings until you build up the authority of the main website)

Again, it comes down to researching your niche and understanding your options and the type of website will pick itself up most of the time.I

Thank you for answering. Less keywords for the nich, then microsite is good. But more keywords in that niche, then microsite is harmful for the main website ?

 

[tazarbm]

then microsite is harmful for the main website ?

I never said it's harmful, please don't put words in my mouth!

If you know what you're doing you can rank any type of website, but since you are a newbie I recommend that you do research on what keywords are available to you (and, of course, it also depends on your business model / goals) and choose the type of site that best matches your options and goals.

Or, you can specify the niche here and some kind soul might be able to do some research for you and recommend you the right type of website. But beware that if your niche is really obscure and untapped you might lose it because millions of people are reading these boards and if you show them an easy, untapped niche they'll jump on it like hungry hyenas and they'll increase the competitiveness of that niche 100x which, for micro niches, is really bad. So, beware of the potential downsides of exposing your niches willy-nilly on SEO forums

 

[awesomewebsites]

Micro niche sites I hardly notice ranking in search results. In fact, even new authority blogs have less chance for ranking. That is why blogging is very tough compared to last now.

 

[dragonlube]

Blogging on main website is receommended, as with proper content and with help of SEO, you can see some results.

 

[f0rest00]

It's harder to rank microsites nowadays than we think. For Google to consider it an authority site, it needs to have more quality content. Blogging on a main website will be beneficial.