how to target age group 45+

[BaldHat616]

hello guys

I’m planning to expand my funnel into the social media world, as of now i rely on organic google traffic only.

But with all the upcoming changes regarding search & AI it’s time to change (again).

So, my target customers are 45-65 years old. What social network do you think is best for this group? I think about Facebook and maybe YouTube as well.

How do i grow a facebook page nowadays? Are groups still the way to go?

thank you for any input

 

[AfolfKittler]

Facebook all day but also instagram, the problem is that age is a relatively un important factor, you want to go where your target audience is, if it's old cars mostly facebook, photography insta, or some specifc game reddit people are all over the place age is the least relevant

 

[Nikolaos]

hello guys

I’m planning to expand my funnel into the social media world, as of now i rely on organic google traffic only.

But with all the upcoming changes regarding search & AI it’s time to change (again).

So, my target customers are 45-65 years old. What social network do you think is best for this group? I think about Facebook and maybe YouTube as well.

How do i grow a facebook page nowadays? Are groups still the way to go?

thank you for any input

I'd go with Facebook and LinkedIn since they probably will be very accomplished at that age at least professionally.

 

[CastedMyVote]

Join specific groups on specific regions. If you have the budget, try doing ads too.

 

[TheSplinter]

For that target demographic, Facebook and YouTube are indeed the most appropriate platforms

 

[Qyrator]

Facebook is good for targeting