Most important ranking factor for Google in 2023

lotsofmoney

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What is the most important ranking factor for Google in 2023 ? Is it still all about backlinks?
 
Backlinks are still there but content quality & relevance, and user experience also matter.
 
User engagement, quality of content, topical authority
 
While Google's search algorithm considers numerous factors, the most important ranking factor is generally believed to be the relevance and quality of a webpage's content in relation to a user's search query.
 
Content is still king. Content must be user-friendly. The website should be fast and easily navigable.
 
Good quality backlinks and good quality content - that's my take!
 
So AI content should be avoided as it is inferior to self written content?

Many people use AI content to their blog but didn't update how's the results compared to handwritten content

Until then handwritten articles are the effective one

Always the quality content and quality backlinks is the ranking factor for Google
 
Many people use AI content to their blog but didn't update how's the results compared to handwritten content

Until then handwritten articles are the effective one

Always the quality content and quality backlinks is the ranking factor for Google
Some have shared that AI is working for them but they do not give details on how to tweak the content.
 
Great quality backlinks and great quality substance - that is my take!
 
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