CPC went from 0.17 to 1.70$ within a month!?

[MR TMT]

My CPC went from 0.17 to 1.70$ within a month. Why is this happening?

 

[SirLouen]

CPC is not a real metric. For affiliate networks including Adsense, everything revolves around CPM. So basically if you incrase your CTR your CPC is going to increase subsequently. If for example you had autoads configured, they might have guessed where the best clicks are comming from and they might have improved in efficiency.

When people ask this kind of things, it is clear that they don't use the right tools to improve and manage their ad stock (like A/B testing, heatmaps, etc). They just set up the ads and happy to go. And now this questions appear. When the price increases everyone is happy, but when the next month it drops back to $0.3 you will come asking the question, the other way around, just because of this lack of information.

 

[MR TMT]

CPC is not a real metric. For affiliate networks including Adsense, everything revolves around CPM. So basically if you incrase your CTR your CPC is going to increase subsequently. If for example you had autoads configured, they might have guessed where the best clicks are comming from and they might have improved in efficiency.

When people ask this kind of things, it is clear that they don't use the right tools to improve and manage their ad stock (like A/B testing, heatmaps, etc). They just set up the ads and happy to go. And now this questions appear. When the price increases everyone is happy, but when the next month it drops back to $0.3 you will come asking the question, the other way around, just because of this lack of information.

1 Message was 0.63$ and now it’s 2.6$.

 

[SirLouen]

1 Message was 0.63$ and now it’s 2.6$.

The biddings for such type of CPA have increased. This is not uncommon. Unless you were the one paying for such ads, generally people don't tend to be confused about such increases

 

[SOCIAL MEDIA MARKETING]

I find this completely normal, the cost of everything is increasing

 

[MR TMT]

I find this completely normal, the cost of everything is increasing

Are you kidding me?

I am telling you this happened in the past two weeks and it has to do nothing with the inflation.

 

[SOCIAL MEDIA MARKETING]

Are you kidding me?

I am telling you this happened in the past two weeks and it has to do nothing with the inflation.

How much does your CTR go up?
Your CPC depends mainly on your niche

 

[blanye]

How big is your audience and Frecency cap / User? The increasing CPC can be a sign of adburn (audience is getting blind for your ads). Try to use a new creative If you havent tried yet.

 

[TJ Media]

because the campaign was underperforming..

 

[Jenny 15]

My CPC went from 0.17 to 1.70$ within a month. Why is this happening?

Facebook is a bit chaotic this month

 

[Jenny 12]

My CPC went from 0.17 to 1.70$ within a month. Why is this happening?

Facebook seems to have a distribution disorder recently