My Experience with Google Ad Grants Accounts.

[patadeperro]

A few days ago several members of the forum wrote me asking me some questions about my experience with Google Ad Grant Accounts, so I decided to post it here in case others have the same doubts and can refer to this public thread.

For those unaware Google has a program where it gives you 10,000 USD as long as you provide the documentation that you are a non for profit organization (it has a few more restrictions, but this is the overall idea), this money is to advertise your mission, so here is my experience with the program:

a) The process is relatively easy and straightforward to apply for it.

b) First catch you can ONLY advertise on the domain that applied for the Google grant, so you can apply on one domain and use it in any domain you want. IF you talk to an established non for profit to apply for it this may be a problem because you have to modify their pages to promote anything you want, a subdomain will be the easiest way to circumvent this BUT sometimes Google will identify the subdomain as another domain and won't allow you to promote anything. if you control the non for profit is less of a problem... relatively.

c) The real issue is that AT ALL TIMES you need to have a quality score of 5 or more (and I think a minimum CTR as well, but I can't remember this part)... that is easy, right? WRONG!! because any time you try to do a split test, or changes the keywords to get more leads or whatever... you may drop AND your account is automatically paused.... you need to talk to the Google AdWords team and explain things, they review everything AGAIN and the process may take hours.... this may be fine for some people BUT when you want to escalate things and test... is a pain in the you know where.

d) Now if you are working with a non for profit, the best way to make money is to charge them some money to liberate the Grant, and then another amount to manage the account, BUT here comes another set of limitations from a tax perspective.... that is longer and more complex than I think most of you are interested in, but if you have other questions I will be happy to share my experience.

Cheers.

 

[PushKing]

Is there any restriction to the type of non-profit?
or age?

If I to register new non-profit today?

 

[patadeperro]

Is there any restriction to the type of non-profit?
or age?

If I to register new non-profit today?

No, that I remember, you have to enroll in their program and there is an intermediary but this depends on the country, there are countries that do not qualify and certain non-profits do not qualify at all, but again this depends on the country

 

[PushKing]

No, that I remember, you have to enroll in their program and there is an intermediary but this depends on the country, there are countries that do not qualify and certain non-profits do not qualify at all, but again this depends on the country

I have a UK non-profit that is 'working' for years doing and accepting donations, but I plan to open one in the USA.
This question is not out of the blue, but rather, do they check the age of the company or require a certain number of statements to show, something like that?

 

[patadeperro]

I have a UK non-profit that is 'working' for years doing and accepting donations, but I plan to open one in the USA.
This question is not out of the blue, but rather, do they check the age of the company or require a certain number of statements to show, something like that?

Not really, the age is not as important as the fact the Non for profit follows all the requirements they state to give you the grant example that is a CLEAR explanation of what the goal of the nonprofit is and how the donations are used.

 

[JimHalpert18]

What kind of niches do you think work well on these accounts? Without losing the score?

 

[PushKing]

Not really, the age is not as important as the fact the Non for profit follows all the requirements they state to give you the grant example that is a CLEAR explanation of what the goal of the nonprofit is and how the donations are used.

E.g. so I can say that I want to advertise my non-profit to attract businesses to donate to it, so it can continue on it's mission?

 

[patadeperro]

E.g. so I can say that I want to advertise my non-profit to attract businesses to donate to it, so it can continue on it's mission?

that is the entire point of the adwords account... but it has to be literally donations... you can't "sell" anything.

 

[patadeperro]

What kind of niches do you think work well on these accounts? Without losing the score?

Anything non-for-profit related is VERY difficult to make it work long term.... unless you simply put a single ad, that you have tested converts well with specific keywords on other campaigns and then the quality score would be static because as long as you "rotate" ads with keywords with landing pages the quality score will vary and if it goes below 5, the account is suspended/paused.

 

[PushKing]

that is the entire point of the adwords account... but it has to be literally donations... you can't "sell" anything.

That's great, thank you!
How long is the Google screening process?

Once approved, do they let you run ads easily OR it goes through extra approvals?

 

[JimHalpert18]

Anything non-for-profit related is VERY difficult to make it work long term.... unless you simply put a single ad, that you have tested converts well with specific keywords on other campaigns and then the quality score would be static because as long as you "rotate" ads with keywords with landing pages the quality score will vary and if it goes below 5, the account is suspended/paused.

So maybe a referral campaign for a donation site would work? Something like that?

 

[patadeperro]

That's great, thank you!
How long is the Google screening process?

Once approved, do they let you run ads easily OR it goes through extra approvals?

You need to set up an account with an organization that Google has a partnership with to verify the non for profit in the country, one of the is Techsoup BUT this varies from each country and is relatively easy and straightforward, no more than a week (if I remember correctly)

So maybe a referral campaign for a donation site would work? Something like that?

No, literally a link to "donate" no downloads, no sales, no e-commerce, nothing... why? because that will raise the quality score flags AND depending on the rules from the non-for-profit and accountants they may not "sale" anything, everything should be donations.

 

[dotman]

What is the link to apply and do they accept applications from Asia or Africa?

 

[migoos]

A few days ago several members of the forum wrote me asking me some questions about my experience with Google Ad Grant Accounts, so I decided to post it here in case others have the same doubts and can refer to this public thread.

For those unaware Google has a program where it gives you 10,000 USD as long as you provide the documentation that you are a non for profit organization (it has a few more restrictions, but this is the overall idea), this money is to advertise your mission, so here is my experience with the program:

a) The process is relatively easy and straightforward to apply for it.

b) First catch you can ONLY advertise on the domain that applied for the Google grant, so you can apply on one domain and use it in any domain you want. IF you talk to an established non for profit to apply for it this may be a problem because you have to modify their pages to promote anything you want, a subdomain will be the easiest way to circumvent this BUT sometimes Google will identify the subdomain as another domain and won't allow you to promote anything. if you control the non for profit is less of a problem... relatively.

c) The real issue is that AT ALL TIMES you need to have a quality score of 5 or more (and I think a minimum CTR as well, but I can't remember this part)... that is easy, right? WRONG!! because any time you try to do a split test, or changes the keywords to get more leads or whatever... you may drop AND your account is automatically paused.... you need to talk to the Google AdWords team and explain things, they review everything AGAIN and the process may take hours.... this may be fine for some people BUT when you want to escalate things and test... is a pain in the you know where.

d) Now if you are working with a non for profit, the best way to make money is to charge them some money to liberate the Grant, and then another amount to manage the account, BUT here comes another set of limitations from a tax perspective.... that is longer and more complex than I think most of you are interested in, but if you have other questions I will be happy to share my experience.

Cheers.

Do you have a solution for it?

 

[CityCowboy]

Some accounts can actually use a different domain when running a new campaign, though you need to be careful, you can only run 'website traffic' campaigns, lead or conversion campaign will defintely ban your account.

 

[zolger]

Some accounts can actually use a different domain when running a new campaign, though you need to be careful, you can only run 'website traffic' campaigns, lead or conversion campaign will defintely ban your account.

Bro do u have teleg.ram ? i want to contact you please

 

[zolger]

Hi bro first thank you a lot of for sharing with us your experience. I have please a few question and i hope you answer me please.

1- Should the domain name extension be .org or you can apply to the grant with any domain extension like .com .

2- Do i need to run a non profit campaign to warm up the account then start a my commercial campaign or there is no problem i can start from the begin by doing commercial campaign without warmming the account.

3- There is any problem if i change all my website contents from a non profit to a fully commercial website like a online store ?

4- Is it better to run ads with subdomain or my domain ?

5- As you said you need to have a good score 5. So the best thing to do is to test the campaign with a paid account to see if it perfom better then copy the same campiagn to the grant account.

6-there is any problem if i run multiple campaigns with different keywords ?

 

[metamate]

Anyone selling these accounts?

 

[midoughs93]

A few days ago several members of the forum wrote me asking me some questions about my experience with Google Ad Grant Accounts, so I decided to post it here in case others have the same doubts and can refer to this public thread.

For those unaware Google has a program where it gives you 10,000 USD as long as you provide the documentation that you are a non for profit organization (it has a few more restrictions, but this is the overall idea), this money is to advertise your mission, so here is my experience with the program:

a) The process is relatively easy and straightforward to apply for it.

b) First catch you can ONLY advertise on the domain that applied for the Google grant, so you can apply on one domain and use it in any domain you want. IF you talk to an established non for profit to apply for it this may be a problem because you have to modify their pages to promote anything you want, a subdomain will be the easiest way to circumvent this BUT sometimes Google will identify the subdomain as another domain and won't allow you to promote anything. if you control the non for profit is less of a problem... relatively.

c) The real issue is that AT ALL TIMES you need to have a quality score of 5 or more (and I think a minimum CTR as well, but I can't remember this part)... that is easy, right? WRONG!! because any time you try to do a split test, or changes the keywords to get more leads or whatever... you may drop AND your account is automatically paused.... you need to talk to the Google AdWords team and explain things, they review everything AGAIN and the process may take hours.... this may be fine for some people BUT when you want to escalate things and test... is a pain in the you know where.

d) Now if you are working with a non for profit, the best way to make money is to charge them some money to liberate the Grant, and then another amount to manage the account, BUT here comes another set of limitations from a tax perspective.... that is longer and more complex than I think most of you are interested in, but if you have other questions I will be happy to share my experience.

Cheers.

could we use a grant ad account for IPTV or Affiliate ?

 

[midoughs93]

Yes, mate. Im selling some of them, how could contact each other?

tele**gram