Competitor is spamming a keyword with bots... Does it really work?

[ottomin]

Do these guys have any idea what they are doing?

 

[duuldademon]

Are they getting engagement on their tweets?

 

[DrBitcoin]

Do these guys have any idea what they are doing?

if its competition is complaining, then it def works

 

[imccafey]

It depends, are they getting something out of it? Because if not executed correctly, spamming keywords using bots and such will prove to be more of a detriment than a worthwhile advantage.

 

[ScreamingMidget]

How long have they been doing it?

If it's been a while - it's working, as otherwise, they would have stopped doing it.