Are native ads worth it for White hat lead gen?

[Online Vulture]

So I am looking to start doing native ads for my work. We are very successful with google ads, bing ads, social ads etc. But looking for additional ways to increase leads.

Has anyone had any success with native ads for lead gen?

I am currently looking at sites such as Taboola and Outbrain.

Any advice would be greatly appreciated!

 

[TheSplinter]

They're better than regular ads, IMHO

 

[roydan]

Don't overlook Gemini

 

[Online Vulture]

They're better than regular ads, IMHO

Positive to hear. Can you explain why you think this? I understand it will be a slower process due to poor-performing sites I will need to blacklist. Do you have any experience with this?

Don't overlook Gemini

Thanks for the advice, I will check them out

 

[TheSplinter]

Positive to hear. Can you explain why you think this? I understand it will be a slower process due to poor-performing sites I will need to blacklist. Do you have any experience with this?

Thanks for the advice, I will check them out

Because it blends in with the website and people are less likely to instinctively ignore it. People's brains are wired to ignore obvious ads.

 

[Ubsessed]

Honestly I used Yahoo Gemini and I think all we got was bot traffic. Sure the CPC is low but they never convert. That's been my experience with display ads in general. We only run search ads with long tail keywords for the most part now.

If you've had success on Gemini or similar networks, I'm curious to see what industries you've had this success with and how you went about it, if possible.

 

[Willyfish]

So I am looking to start doing native ads for my work. We are very successful with google ads, bing ads, social ads etc. But looking for additional ways to increase leads.

Has anyone had any success with native ads for lead gen?

I am currently looking at sites such as Taboola and Outbrain.

Any advice would be greatly appreciated!

It is awful now. Better avoid those.

 

[roydan]

If you've had success on Gemini or similar networks, I'm curious to see what industries you've had this success with and how you went about it, if possible.

Home improvement, home warranty, automobile, travel.