stay up date about everything and new tools that might show, now with chatgpt can make a few things easy, personalize your content make sure to read your customers and attract them and be creative as much as you can, marketing change with the time, so you need to collect some data about the prodcut you want to sell and what audience you will target from there your can start working but the difficult part is that trends chage really quickly so this is part of stay up date about everything!!!!!