✅ Google's FAQ Schema Update

[RealDaddy]

If you keep your ear on the pulse of SEO, you may have noticed that http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fiytudk-iytuguttl-x%2F&sa=D&sntz=1&usg=AFQjCNHoECN9XGLBXckavcTfgC6pg9a7jA to the FAQ schema:

There can be only two FAQs per URL in the search results.

If your reaction is… “so what?”, http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fiytudk-iytuguttl-m%2F&sa=D&sntz=1&usg=AFQjCNHbnOpvKAwdDxReBX2W6-O6F8_Huw how this update can impact your SEO strategy.

Previously, SEOs would mark up only four FAQs to get maximum coverage. And if you added more than four, a "show more" drop-down menu would emerge. Consequently, any other FAQs in the sequence would be displayed only after the accordion was expanded.

What does the update mean?

• Websites that were taking advantage of the 4 FAQs will see their snippet real estate reduced. However, websites that were in a lower spot will appear a few pixels higher.
• In some cases, the query will influence the FAQ schema: For different search terms, Google will display different FAQs from a URL.
• Google mostly uses the first 2 FAQs being marked up on the page. This means the first two FAQs are the most important, and you should optimize them.
• Marking up only one FAQ on your page won’t allow for rich results: Read Google’s announcement of “maximum 2 components” as “you should have at least 2 FAQs marked up to be eligible.” This means you shouldn’t remove the other FAQs you marked up.

In a nutshell, you should review your first two FAQs marked up. But if you want to get into the nitty and gritty of this update, http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-fiytudk-iytuguttl-c%2F&sa=D&sntz=1&usg=AFQjCNE1tGPBD6ZP39eC0E3PxoMXSuPWFQ.

 

[uiooo]

Thanks, was looking for information on this, I want to insert the FAQ on my shopify site.

 

[RealDaddy]

Thanks, was looking for information on this, I want to insert the FAQ on my shopify site.

Can you insert FAQ on Shopify?

 

[uiooo]

Can you insert FAQ on Shopify?

Yes, the template has this content.

 

[RealDaddy]

Yes, the template has this content.

So, in a blog post or the product page?

 

[uiooo]

So, in a blog post or the product page?

It is all achievable, but I prefer to arrange the FAQ on the product collection page, and I find that the shopify collection page can be ranked more easily than the product page.

 

[RealDaddy]

It is all achievable, but I prefer to arrange the FAQ on the product collection page, and I find that the shopify collection page can be ranked more easily than the product page.

Yeah, makes sense. Shopify SEO is a thing in itself.