Links are Expected to Become increasingly important in 2023

[SeoWrecker]

With the Introduction of AI, Content is becoming cheaper. No Informational website will run on 100% manual content in coming days I believe. It will either be half automated or full automated. Google Bots will now have to crawl 20-30x more content . In such scenario, it will get impossible for the search engines to evaluate and distinguish the content quality.

The only evaluation factors left for google is 1) Uniqueness of the content 2) Social Shares 3) Quality Backlinks/ brand mentions. These 3 things are going to be the biggest ranking factors in 2023.

The Authority sites will continue to dominate the small publishers.

Would love to know your thoughts on this.

 

[HenryObi]

In such scenario, it will get impossible for the search engines to evaluate and distinguish the content quality.

But the quality of an article is not dependent on whether it is written by AI or an actual writer.
AI content can still be of good quality, long as it was proof read and edited by an actual writer.

Overall, I do agree with your submission. Unless Google figures away to do properly differentiate AI articles from the rest and also penalizes AI.

 

[Mr Positive]

Irrespective of the year links will always be important there’s no other way for them to rank, but remember cheap links don’t produce results less but quality links do

 

[GenesisOne]

I agree with your reasoning.

 

[JasonS]

I quite agree with you.

 

[praetserge]

Google are their own foe... why bother crawling PAA websites with 100k+ pages posted at once? Nobody can write 100k pages within a few days.
So google should sort this out.
I keep finding more and more PAA websites... well, they link to me as a reference so I can see only in my niche. The good thing is that their shell life is just a few months and then google de-indexes them. So what is the point of indexing so many pages and then de-indexing them? Waste of resources on google's behalf.
My 2 cents.

PS: as for AI content, cheap tools can easily detect it so I'm sure google can.

 

[VimalG]

With content getting cheaper, we may see a lot of new PBN's... as the main cost associated with it, in the past, was the content. Basically... it'll be about links but high quality links...

 

[SOCOM]

Google may very well create an algorithm to fight off massive posting on domains with no traffic. I've heard Bing already dislikes these massive sites.

 

[FunkyJunky]

i agree with the links theory and i also think video will see a big boost in the SERPs

 

[SEO Sparton]

With the Introduction of AI, Content is becoming cheaper. No Informational website will run on 100% manual content in coming days I believe. It will either be half automated or full automated. Google Bots will now have to crawl 20-30x more content . In such scenario, it will get impossible for the search engines to evaluate and distinguish the content quality.

The only evaluation factors left for google is 1) Uniqueness of the content 2) Social Shares 3) Quality Backlinks/ brand mentions. These 3 things are going to be the biggest ranking factors in 2023.

The Authority sites will continue to dominate the small publishers.

Would love to know your thoughts on this.

I agree your thoughts on the Links also when speaking about the content becoming cheaper ya its true but the ultimate aim of Google is said to satisfy its user needs in a friendly manner and as you said the Ai content is not user friendly so when the Content is cheap the bounce rate will increase which will push the website down in SERP Though the content is unique what is your thoughts on this

 

[code API]

PS: as for AI content, cheap tools can easily detect it so I'm sure google can.

No, those tools are shit.
There are too many false positives and false negatives in the AI content detection outputs. Even 100% human-written articles are most often flagged as AI-written.

I don't think that will work. Google itself will burn resources for this to work and it's illogical to invest that much into AI content detection. There are gazillions of pages published daily. PAA itself only is crazy.

You know what's scariest, PAA is gonna advance with ChatGPT and GPT4. And the content will be more useful and 'maybe' a bit more emotional too.
...........

In addition to what OP said, Google might place more importance on user engagement from SERPs (supposing their LaMDA or whatever shit they are planing won't ruin the SERPs for publishers).

 

[praetserge]

No, those tools are shit.
There are too many false positives and false negatives in the AI content detection outputs. Even 100% human-written articles are most often flagged as AI-written.

I don't know... I found one tool (checked about 10 pages so far) and it's been 100% accurate. Yesterday, I took a hand-written article and added AI-generated PAA and the tool detected everything correctly.
Maybe, my sample was so small so I will see.

 

[HenryObi]

No, those tools are shit.
There are too many false positives and false negatives in the AI content detection outputs. Even 100% human-written articles are most often flagged as AI-written.

I don't think that will work. Google itself will burn resources for this to work and it's illogical to invest that much into AI content detection. There are gazillions of pages published daily. PAA itself only is crazy.

You know what's scariest, PAA is gonna advance with ChatGPT and GPT4. And the content will be more useful and 'maybe' a bit more emotional too.
...........

In addition to what OP said, Google might place more importance on user engagement from SERPs (supposing their LaMDA or whatever shit they are planing won't ruin the SERPs for publishers).

By the way, while all these things are going on. The US government recently sued Google for breaking anti-trust laws. This, according to the government is due to Google's ad monopoly.

If all these falls through and against Google. A lot would change from how Google manages the search and how they treat publishers.

 

[code API]

By the way, while all these things are going on. The US government recently sued Google for breaking anti-trust laws. This, according to the government is due to Google's ad monopoly.

If all these falls through and against Google. A lot would change from how Google manages the search and how they treat publishers.

Right.

If Google gets fcked with AI. I see a future for other alternative search engines like Bing and Yandex. I must say, my favourite mobile browser has always been Yandex even tho I set its default search to Google. If shit happens with Google SERPs, people like me won't hesitate switching the entire search to Yandex or Bing altogether.

Let's see how things go till the end of 2023.

 

[HenryObi]

Right.

If Google gets fcked, I see a future for other alternative search engines like Bing and Yandex. I must say, my favourite mobile browser has always been Yandex even tho I set its default search to Google. If shit happens with Google SERPs, people like me won't hesitate switching the entire search to Yandex or Bing altogether.

Let's see how things go till the end of 2023.

I already pull traffic from Bing on my sites, so it would mean more traffic. A win for me. But I would really love to see how things pan out seriously.

 

[code API]

I don't know... I found one tool (checked about 10 pages so far) and it's been 100% accurate. Yesterday, I took a hand-written article and added AI-generated PAA and the tool detected everything correctly.
Maybe, my sample was so small so I will see.

Can you name this tool or PM it to me by any chance you remember its name? I would like to try it out as I'm skeptical about the accuracy of tools like that. But let's see.

Do you think the content produced by chatGPT and the coming GPT4 will be detectable in the long-run?

If you know how those detector tools are trained or the algorithm behind them, it's just a matter of time some badass programmers might be able to reverse-engineer them.

 

[RealDaddy]

Links are the reason why Search Engines are still in existence and thriving! Links are much more than just ranking power.

 

[Santhoz]

Links place a ultimate role, drive's you a vote of trust

 

[praetserge]

Can you name this tool or PM it to me by any chance you remember its name? I would like to try it out as I'm skeptical about the accuracy of tools like that. But let's see.

Do you think the content produced by chatGPT and the coming GPT4 will be detectable in the long-run?

If you know how those detector tools are trained or the algorithm behind them, it's just a matter of time some badass programmers might be able to reverse-engineer them.

Here's what I used - openai-openai-detector.hf.space/.

The problem I have with chatGPT or any other tool is that they simply steal content without paying for it or evening citing the sources. I think it's just a matter of time till they are forced to pay (well... if they prove to be helpful).

On the other hand, I don't have a problem with perplexity.ai as they give short answers and cite sources so user can read more... which is the right way to do it.

 

[code API]

On the other hand, I don't have a problem with perplexity.ai as they give short answers and cite sources so user can read more... which is the right way to do it.

Citing the sources on SERPs is okay.
But citing every bit of outputs provided by GPT3 is gonna result in problems. For example, Jasper and Aquila AI Copywriter uses openAI API. If content outputs in every content like Newsletter, SMS messages, sale copy and stuff like that are cited, they won't be of great quality.

It will look super messy and shitty for the end users, resulting in more manual works and headaches for copywriting. And that will also defeat the purpose of AI copywriting which was originally meant to help people automate stuff, make life easier and get things done with quickly.

Users don't want that. Saying that "cite everything" is just hypocritical when you crave useful stuff at the same time in my opinion. But you can cite on search engines that already has an abundant of database of the entire internet (Google).

I don't think OpenAI has every bit of data just yet, so you never can tell whose content was stolen because again, it was AI-written more like a super advanced paraphrasing (not exactly but shit is based on human-like predictions).

PS: Writing comtent in your own words is NOT stealing content. That's what AI does.