"Google knows that the use of AI to generate content surfaced in search results is happening, and is fine with it, as long as the content produced by an AI is helpful to the humans who read it, says a company spokeswoman. Grammar checkers and smart suggestions—technologies Google itself offers in its tools—are of a piece with AI content generation, she adds.
“Our ranking team focuses on the usefulness of content, rather than how the content is produced,” says Danny Sullivan, public liaison for search at Google. “This allows us to create solutions that aim to reduce all types of unhelpful content in search, whether it’s produced by humans or through automated processes.”"
“Our ranking team focuses on the usefulness of content, rather than how the content is produced,” says Danny Sullivan, public liaison for search at Google. “This allows us to create solutions that aim to reduce all types of unhelpful content in search, whether it’s produced by humans or through automated processes.”"