EEAT ison everyone’s mouthm but after reading the guidelines Ican see that the basics haven’t really changed:
They try to check if you’re for real algorithmically and manually, by paying a team of reviewers per hour.
Now, if they actually PAY people to do that, we can safely presume that EEAT really matters to big G (unless Google is lying, and EEAT is a thing only for YMYL sites).
Either way, being Google algos math-based, I can see SEOs are already finding ways to fake EEAT signals:
1. Author Boxes with links to social media profiles that match that author’s name and stuffed with relevant keywords, plus all the credentials
2. Adding multiple authors and links to credible sources of the information given on the website = fake photos made on thisisnotarealperson+faceapp+fake PhD, MBA etc... and links to stats published on big websites in the niche (note that I said "big" and not "authoritative" for a reason).
3. About pages for all authors, plus 500 words or so for each author on both the privacy policy page and general About page (this helps the about page get indexed as well). AI is you friend here
4. Show that articles are fact-checked. Again, links to "reliable" sources, but I see that some go as far as just saying it without really proving anything
5. Add real(?) business contacts and media kit. Many are using PO boxes and submitting their sites on the Better Business Bureau and other trusted directories.
6. Write in first person to show Google that each article is written by a human being with real(?) experience.
7. Build “authoritative” backlinks through Digital PR (interestingly, most specialized services are not using EEAT as a pitch angle yet). Think about it, Google still believes that you are authoritative if huge news website links to you, even when they are not that relevant to your niche. It works, Digital PR is expensive and still booming for a reason.
So-called white-hat SEOs will say this is unethical and these sites will be penalised, but until Google is able to do a background check on writers (legally), EEAT will be faked and sites will get away with that, as they always did.
And because this is a BH forum, I believe some of you have found even better ways to do this at scale. If you dare to share, this can become a fun and interesting post.
Google wants real content, written by humans with proven experience.
They try to check if you’re for real algorithmically and manually, by paying a team of reviewers per hour.
Now, if they actually PAY people to do that, we can safely presume that EEAT really matters to big G (unless Google is lying, and EEAT is a thing only for YMYL sites).
Either way, being Google algos math-based, I can see SEOs are already finding ways to fake EEAT signals:
1. Author Boxes with links to social media profiles that match that author’s name and stuffed with relevant keywords, plus all the credentials
2. Adding multiple authors and links to credible sources of the information given on the website = fake photos made on thisisnotarealperson+faceapp+fake PhD, MBA etc... and links to stats published on big websites in the niche (note that I said "big" and not "authoritative" for a reason).
3. About pages for all authors, plus 500 words or so for each author on both the privacy policy page and general About page (this helps the about page get indexed as well). AI is you friend here
4. Show that articles are fact-checked. Again, links to "reliable" sources, but I see that some go as far as just saying it without really proving anything
5. Add real(?) business contacts and media kit. Many are using PO boxes and submitting their sites on the Better Business Bureau and other trusted directories.
6. Write in first person to show Google that each article is written by a human being with real(?) experience.
7. Build “authoritative” backlinks through Digital PR (interestingly, most specialized services are not using EEAT as a pitch angle yet). Think about it, Google still believes that you are authoritative if huge news website links to you, even when they are not that relevant to your niche. It works, Digital PR is expensive and still booming for a reason.
So-called white-hat SEOs will say this is unethical and these sites will be penalised, but until Google is able to do a background check on writers (legally), EEAT will be faked and sites will get away with that, as they always did.
And because this is a BH forum, I believe some of you have found even better ways to do this at scale. If you dare to share, this can become a fun and interesting post.
