Devices To Target...

[Outc@st]

When you launch a new campaign do you usually target all devices? Or do you usually only target desktops? Thanks for the help. Cheers.

 

[Outc@st]

When you launch a new campaign do you usually target all devices? Or do you usually only target desktops? Thanks for the help. Cheers.

A little update... For my campaigns I'm just going to target desktop users...

 

[cmac434]

I targeted all devices. Desktop users tend to be more expensive. Most people are searching on their phones. Depending on what your advertising android users may convert better than iphone. Your data will give you all the answers in your campaign.

 

[Outc@st]

I targeted all devices. Desktop users tend to be more expensive. Most people are searching on their phones. Depending on what your advertising android users may convert better than iphone. Your data will give you all the answers in your campaign.

All my recent sales have been from mobile devices

 

[charles133]

My friend if you dont target phones you lose majority of the pie as majority of peoole are on the phone .The phone audience its way bigger than pc users ,

 

[roydan]

It depends on whether your site is responsive (it should be) or if you want to "catch" your users only on certain conditions. I have some B2B clients that really have no reason to target mobile phones and tablets, but in 95% of the cases, you do want to target them.

A rule of thumb is if you can't come up with a very good explanation as to why you don't want users from a certain device, you should target it.

 

[cmac434]

If all your recent sales have been mobile, set up a campaign for just mobile. Doesn't hurt to have another one for desktop with a capped bid or budget.

 

[McGrady]

When you launch a new campaign do you usually target all devices? Or do you usually only target desktops? Thanks for the help. Cheers.

Hello @G0rd0n , the answer is : "it depends on your campain and goals", if you're targeting persons looking for a cab as an example, you'll focus on mobiles.