1. Perform Keyword Research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.
2. Create Memorable Content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
3 Write Guest Posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
4. Keep Active Social Media Pages
Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:
Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
Interact with followers by replying to them, reposting their content and tagging them
Use relevant hashtags
Update the link in your bio to promote new content when it comes out
Change a cover photo to promote new content
5end Email Newsletters
Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:
Include enticing information from the content in the subject line and in the body of the email.
Insert a link or button that subscribers can click to read more of the content.
Make sure emails are mobile-friendly. Links should be easy to see, since 46% of all email opens are done on mobile devices.
Employ personalization tactics by including the name of the subscriber.