Should i use content network in my adward PPC campaign?

[mrdigydigy]

I started PPC first time & i am confused about that Google Adward content network. I have received all clicks from that content network part.

I am not able to track which keyword is working good for me.

Should i use this content network feature or not?

Please suggest

http://www.websudasa.com

 

[mrichards1984]

You should definitely use the CN. The CTR is low but the traffic is cheap!! There is no way to track individual KW in CN as the CN displays ads based on the group of KW's in the adgroup.

 

[overl00rd]

You should definitely use the CN. The CTR is low but the traffic is cheap!! There is no way to track individual KW in CN as the CN displays ads based on the group of KW's in the adgroup.

I agree, BUT... I'd suggest you separate Content Network into its own campaign. CN is a different beast compared to normal PPC. What I usually do on CN to maintain bid price is to group a batch of related keywords and stuff them into one adgroup.

So for example your niche is 'sneakers', one of your CN adgroups may grouped/related to 'retro sneakers', and another adgroup deals in 'nike sneakers'.

Hope you get the idea.