Asking for some tips for GOOGLE PPC campaign

[thomas_miller77]

Hello guys, so, two accounts down, on the third one now;

Currently campaign running at around $50/day, goal is to run it cloaked at like atleast $200/day, and at most $2k/day
Campaign has been running for like a month now, but budget increasing for like 7 days now.

I have two options right now:
1)up the budget to $100 today, turn on cloaker tomorrow ( I dont like this because I will spend $100 on white ads, that dont bring me anything)
2) turn cloaker on today, up the budget later while turning cloaker off

If there is a better way please tell me! I want to get this thing going...

 

[Chris Newman]

If it is a fairly new Google Ads account, then for better safety do not directly finger the daily budget, but rather use the automated rules option and set the daily budget to automatically increase by maximum 20% daily.
Till it reaches your desired daily budget, lower the keywords bids so that unnecessary clicks costs do not accrue. When daily budget reaches your desired one, then increase keywords bids as desired and enable the cloaker.
Disclaimer : Above tips are for the kind benefit of beginners / intermediate level Google Ads users. There is no doubt that highly advanced level experienced Google Ads users do have their individual alternative strategies. But, we must bear in mind that many members are in the beginner / intermediate level.

 

[thomas_miller77]

If it is a fairly new Google Ads account, then for better safety do not directly finger the daily budget, but rather use the automated rules option and set the daily budget to automatically increase by maximum 20% daily.
Till it reaches your desired daily budget, lower the keywords bids so that unnecessary clicks costs do not accrue. When daily budget reaches your desired one, then increase keywords bids as desired and enable the cloaker.
Disclaimer : Above tips are for the kind benefit of beginners / intermediate level Google Ads users. There is no doubt that highly advanced level experienced Google Ads users do have their individual alternative strategies. But, we must bear in mind that many members are in the beginner / intermediate level.

Thanks a lot. What would be considered a "fairly new google account"? This acc exists since beginning of june and started running lil ads since mid july

 

[Chris Newman]

Thanks a lot. What would be considered a "fairly new google account"? This acc exists since beginning of june and started running lil ads since mid july

In my experience if an account is over 45 days old and some campaign has run in it and some payments have gone through or some payments have been made into the account, then it is considered as a more trusted account by Google Ads algorithms.

 

[LabKuus]

If it is a fairly new Google Ads account, then for better safety do not directly finger the daily budget, but rather use the automated rules option and set the daily budget to automatically increase by maximum 20% daily.
Till it reaches your desired daily budget, lower the keywords bids so that unnecessary clicks costs do not accrue. When daily budget reaches your desired one, then increase keywords bids as desired and enable the cloaker.
Disclaimer : Above tips are for the kind benefit of beginners / intermediate level Google Ads users. There is no doubt that highly advanced level experienced Google Ads users do have their individual alternative strategies. But, we must bear in mind that many members are in the beginner / intermediate level.

Hey @Raj Kesu - would you consider Bid strategies like Maximise clicks as useful here?
Rather than operating with manual bids, which require you to further meddle with an element that tops your spend. Asking since you're approaching increasing budget through rules.

 

[Chris Newman]

Hey @Raj Kesu - would you consider Bid strategies like Maximise clicks as useful here?
Rather than operating with manual bids, which require you to further meddle with an element that tops your spend. Asking since you're approaching increasing budget through rules.

Yes, maximize clicks option is good to use. However NEVER FORGET to enter a maximum CPC bid limit there (see screenshot), otherwise Google Ads will end up charging you insane click costs.

 

[LabKuus]

Yes, maximize clicks option is good to use. However NEVER FORGET to enter a maximum CPC bid limit there (see screenshot), otherwise Google Ads will end up charging you insane click costs.

Yes definitely - a ceiling should be put there. That could be a solution instead of pushing manual clicks up yourself.