Why are there so many keywords?

[Logann]

Why does an e-commerce website have a lot of keywords on the home page? It doesn't write articles, it just showcases products.

The website in the second screenshot has several pages with more than 100+ keywords, which is the URL of the collection category.
It also has no articles, just showcasing products.

Any hints would be helpful, thanks.

 

[kalpana007]

You think it is ranking for these keywords unintentionally.

 

[sageshark]

Serious eCommerce websites often pull traffic from paid advertisings. Stuffing keywords in their website does not necessarily help with their onsite seo, but it can be a way to give their users / customers links to navigate to the other parts of the website, if the keywords are internal links.

 

[Logann]

Serious eCommerce websites often pull traffic from paid advertisings. Stuffing keywords in their website does not necessarily help with their onsite seo, but it can be a way to give their users / customers links to navigate to the other parts of the website, if the keywords are internal links.

No, they don't use paid advertising.

 

[Logann]

You think it is ranking for these keywords unintentionally.

I think there must be some strategy.

 

[sageshark]

No, they don't use paid advertising.

Which eCommerce websites you are talking about my friend?

 

[Rainshawbay]

I think it's because of their internal link structure. one of my competitors writes 300 - 400 words of unique content on every product page, and links back to the homepage. I did the same for testing after I find this, and the keyword of my homepage increased.

 

[Shawn Saez]

Maybe paid advertising

 

[iAuthority]

They might have used better title and meta tags/descriptions for each product.
How about the competition of those keywords?

 

[MasterOfMasks]

Why does an e-commerce website have a lot of keywords on the home page? It doesn't write articles, it just showcases products.

Probably the owner is using PBNs so all links are to the homepage instead of inner pages.

Doesn't make sense otherwise to be honest

 

[blackbeans]

As mentioned above, this is probably due to their internal linking structure.

Just because they're doing this does not mean you have to follow suit.

You have to be more strategic when doing internal linking.

First and foremost is the user's quality of experience.

When linking to target keywords, ensure that whatever page you're linking to adds value to the content of the page you're linking from.

This is non-negotiable because there is such a thing as internal link spam, which can eventually bite you in the butt.

It is also important to remember the categories of the pages you're interlinking.

The key is to interlink in a way that the "contextual strength" of each page within a category is increased.

You decrease context when you don't pay attention to categories and interlink erratically with no rhyme or reason.

With a little strategy and categorical focus, you can strengthen your internal link structure until you can get low ranks for keywords and increase those ranks through strategic external linking.

 

[BlackShield]

I think it's because of the texts around the main keyword(s).

I mean the text phrases around the main keyword may consider different keywords and index the page for those or may not.

You can check the keywords list and have some idea regarding what type of keywords are there.

 

[Logann]

I think it's because of their internal link structure. one of my competitors writes 300 - 400 words of unique content on every product page, and links back to the homepage. I did the same for testing after I find this, and the keyword of my homepage increased.

Thanks for your ideas