@Shatzyo I guess a lot of people in here would love such a post.
A few more questions:
1) After being half through The Boron Letters, do you have an online resource where cold emails that you consider good are gathered for inspiration?
Do you have other general hints for writing good cold emails? Structure, length, etc.
There is a lot of info and ideas out there, unfortunately mostly without numbers backing it up.
2) What is your take on LinkedIn outreach tools and the results to expect?
How would you use them? LinkedIn followed by a cold mail or cold mail followed by LinkedIn?
3) Any advice for someone who wants to acquire a couple of clients to make a living from Lead Gen? Maybe which country you would choose for market entry or what industries could be an easier start?
Your shared knowledge in here gave me the confidence to start something new. Thanks a lot for that!
1) Check Lemlist's cold email templates, they're on their blog I think. Read all the books about cold emailing on Amazon, they're short to read and there's at least 10% of each book that's helpful.
The keys to a good cold email is :
A. Make the recipient feel selected. Make him feel (or at least doubt) that you only contacted him and not thousands others.
B. Don't try to sell him shit too fast. Have a friendly approach, not something too salesy. You don't ask a girl for marriage the first time you meet her. There's the date first, other dates, you kiss, make love, step by step. Most of bad cold emailers offer a marriage and skip the date, that sucks.
C. Focus on the final value you bring, not your features. Show you solve a problem and how your recipient could benefit from you. People don't buy products or service, they buy solutions to problems they have. When selling lead generation services, don't tell that you generate good leads, tell that you helped X companies earn 20% more cash. People don't buy leads, they buy more money / growth.
D. Don't be too formal, boring. Take risks, be human, not a PDF presentation of your product. Talk to someone like if you were meeting the person at a cocktail / afterwork. Be yourself.
2) It can bring good results but it depends the target. CEOs are over contacted on LinkedIn, it can still work, but it's less effective compared to years ago. Works better on targets who don't receive too many linkedin invites / messages. Visit the profile, send a cold email 2 days after, follow up 1, follow up 2, switch on linkedin invite / message. Stuff like this.
3) Target the US or rich / rising european countries. Don't target the UK, poorer results most of the time.
Target companies who sell something above $1k / $2k. Otherwise you'll need to generate a lot of leads to make them satisfied.
Bonus : never neglect deliverability, otherwise you'll stupidly lose openings. For that, just follow the recommendations of Mailreach.
Test and learn, things change, run A/B tests all the time. You can't be good without running tests. Even the best marketer / copywriter fails if they don't really send cold emails. It's not copywriting, it's cold email copywriting, that's different.
Just do now, you need to act, start sending emails. Talking about emails is cool, but the next step is acting, not chatting about sending emails. There's no better information than sending emails and adapt.
That's it for now guys, I think I've given enough value. I'll be back later.