What are some Stratgies for Ranking an Eccomerece Store

TheGump

TheGump

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Outside of optimizing product pages for keywords what are some more strategies to effectively rank an Eccomerece store, Should you create a blog centered around your niche, Backlinks from similar sites or what else?

Thank you
 
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You can create a blog on the same url, its does help but that much. The best thing is links from relevant sites. Plus focus on generating sales with other means while you are doing SEO, as it will take time to rank.
 
TheGump said:
Should you create a blog centered around your niche, Backlinks from similar sites or what else?
Click to expand...
This works, I have a small ecommerce site and the blog brings in some traffic that eventually trickle down to the store.

If you optimize your blog post very well for conversion.

Backlinks is a constant in SEO unless it's a very low competition niche and most e-commerce sites aren't in very low competition niches because sometimes you're competing with bigger well known guys.

Backlinks to your homepage would support both you product pages and blog posts, but spreading the links would be much better.

Finally, SEO is not the only way to make sales on e-commerce sites. SEO should be for the long-term as the results don't kick in immediately. Influencer marketing have proven to be successful depending on your product.
 
Thank You

Nut-Nights said:
You can create a blog on the same url, its does help but that much. The best thing is links from relevant sites. Plus focus on generating sales with other means while you are doing SEO, as it will take time to rank.
Click to expand...
How do you get links from relevant sites outside of buying them should i approach through email and then offer cross-posting what else could i do?

HenryObi said:
This works, I have a small ecommerce site and the blog brings in some traffic that eventually trickle down to the store.

If you optimize your blog post very well for conversion.

Backlinks is a constant in SEO unless it's a very low competition niche and most e-commerce sites aren't in very low competition niches because sometimes you're competing with bigger well known guys.

Backlinks to your homepage would support both you product pages and blog posts, but spreading the links would be much better.

Finally, SEO is not the only way to make sales on e-commerce sites. SEO should be for the long-term as the results don't kick in immediately. Influencer marketing have proven to be successful depending on your product.
Click to expand...
Ok And by influencer marketing would that mainly be through Instagram and approaching for posts through sample packs and payment is there other ways to bring influencers on board

SilverClouds said:
Run ads for instant sales while you do linkbuilding for seo
Click to expand...
Have been running fb ads and starting to look at Pinterest now do you have any more good platforms that you would recommend?
 
TheGump said:
Ok And by influencer marketing would that mainly be through Instagram and approaching for posts through sample packs and payment is there other ways to bring influencers on board
Click to expand...
Instagram, Tiktok etc, just any platform and ensure the followers of such influencers engage well with the influencer themselves. Higher number of followers is not enough. The more friendly they(influencer) are with their followers the more likely the followers would take their recommendation seriously.
 
HenryObi said:
Instagram, Tiktok etc, just any platform and ensure the followers of such influencers engage well with the influencer themselves. Higher number of followers is not enough. The more friendly they(influencer) are with their followers the more likely the followers would take their recommendation seriously.
Click to expand...

Ok thank you for the advice
 
Our previous experience says that
1. Research KWs carefully.
2. Make the blog content SEO friendly for example make them up to 2000+ words, and use Surfer SEO tools.
3. Strong quality link building.
4. EAT maintenance.
5. Trust Pilot review
6. Use review/rating for the product pages.
7. Skyscraper technique.
8. Build links for both blogs and products and collections.
9. Maintain the velocity.

are the key to ranking an ECom Store.





Thanks!
 
Ranking ecomm pages depends a lot on your product and it's SEO competition.
It's not that easy to rank for a product that is sold on big ecomm websites also.
That's why most dropshippers use FB ads or other PPC targeting plaforms.
You can add a blog targeting low comp topics around your niche products.
But personally I would advise you to look for driving traffic if you sell generic high comp products.
Use marketplaces, social media, forums or other online communities.
Focus on Branding that's essential here.
 
Task Eater said:
Our previous experience says that
1. Research KWs carefully.
2. Make the blog content SEO friendly for example make them up to 2000+ words, and use Surfer SEO tools.
3. Strong quality link building.
4. EAT maintenance.
5. Trust Pilot review
6. Use review/rating for the product pages.
7. Skyscraper technique.
8. Build links for both blogs and products and collections.
9. Maintain the velocity.

are the key to ranking an ECom Store.





Thanks!
Click to expand...

All these things that this gentleman mentioned +

In my opinion, the most important thing is to choose the right keyword, sometimes I see some people use transitional keywords in shoping cart site some thing like :
" best stuffed toys for pit bulls "
This is a big mistake

Take care of the conversion rate

Conversion rate is a very important factor when we come to stores, because it gives a signal to Google that people love your store and buy from it. Google is raising you in the ranking more and more. It is not important for the visitor to stay long in your store, such as (content sites) so that Google knows that the visitor loves your site, it is enough that he buys quickly and leaves to let Google know that you provide good services (the same with download sites)

Focus on the schema

Work on a good schema, it gives Detailed information to Google about your store, and the products you offer, also It helps to raise the CTR, because it shows your page well in the serp . do not neglect it. Try to create something and do not use Yoast or Rank Math schema, you can rely on it in the beginning , but it is better to do it manually.

Structure your site

Google does not like random sites that contain thousands of orphan pages and overlapping pages. Create a good structure before you start of the store, you can see the silos system, you can use it even in shoping cart site. ((( Make every page on your site accessible with two clicks.)))

internal linking

Do not leave any orphan page in your site, use the blog to link your products (focus on contextual links )

Take care of home page

take care of your home page , make it appear as a brand, and put information about you and your business, customer reviews ... because it is the face of your site...


- These are some tips that give very good results, you can work on them in the beginning, when you start ranking and getting customers and sales, there are other ways to increase that ...

hope this help
 
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