How to handle google business listing

[lolseo]

I am working on a friends business. Hypothetical business - they are a cleaning company.

They don't have a physical location, they service customers by visiting their homes and cleaning them.

I have noticed a large, national franchise competitor has one domain with a location page dedicated to each city they service. domain.com/city1 , domain.com/city2 etc

This competitor also has separate GMB listings

Brand Name Cleaning Service City 1
Brand Name Cleaning Service City 2
etc

It looks like individuals pay for the franchise, and then they run that area. Each GMB has its own reviews, and the profile picture is a photo of the cleaner that covers that area.

My friends business isn't a national franchise, however they do cover multiple cities and areas across the region.

They currently have a few pages domain.com/city1 domain.com/city2 etc but only have one GMB listing.

I am thinking of building out individual GMB listings for each, and linking each to the relevant city page.

So for example domain.com/city1 would have its own GMB listing "Brand Name Cleaning Service City1" , then do this for all major cities, creating unique landing pages with unique content on each.

Would this be the best strategy to create unique GMB listings for each city, as opposed to just relying on one main GMB listing - or should I just stick to the one and optimise the city pages on site?

 

[leonardsrines]

Yes if can make Bulk GMBs for all that cities then you will get huge amount of traffic GMB helps a lot in Businesses.

 

[perrymason]

That's a classic example of nice branding vs mediocre branding. Get different GMB for sure and different social media pages and business listings as well.

 

[lolseo]

That's a classic example of nice branding vs mediocre branding. Get different GMB for sure and different social media pages and business listings as well.

Can you elaborate on the nice vs mediocre here ?

 

[lolseo]

Bump

 

[Vicetemple]

I agree with @leonardsrines, but I'll elaborate more on that. You should create a localized page for each city and a master page for all locations. Afterward, what you can do is start building reviews for each GMB location separately. It should help each local business grow individually on GMB while passively promoting your main GMB.

 

[lolseo]

For each location should i put the business name as brand name + city then leave the main gmb that exists now as just the brand name ?

 

[leonardsrines]

I agree with @leonardsrines, but I'll elaborate more on that. You should create a localized page for each city and a master page for all locations. Afterward, what you can do is start building reviews for each GMB location separately. It should help each local business grow individually on GMB while passively promoting your main GMB.

It will take a lot of time for creating GMB's for each city and then reviews. The best way is to start creating pages for every city you want to rank. Optimize your website on page with a secret hack

 

[Aboo]

You will need the physical location to get a GBP, depending on the niche.

There are some pages that can be created that are like "featured job" pages. Where you just highlight that page/work in the area it was in. Google likes that