Help. No Conversions!!

[Rounak1872]

I am running a product review based campaign. so my audience is probably warmed up.

I have spent over 100$. and my average cpc is 1$. I have a ctr of 18% and landing page ctr of 50%. And I have many hops. but there is not a single order form impression let alone conversion. I have checked the locations and ips to ensure there are no double clicks. My review is in a natural language.

Please help what all i should look at. or what should i change

 

[Seal5000]

Did you already try to change your persuasive texts?

 

[GenesisOne]

I am running a product review based campaign. so my audience is probably warmed up.

I have spent over 100$. and my average cpc is 1$. I have a ctr of 18% and landing page ctr of 50%. And I have many hops. but there is not a single order form impression let alone conversion. I have checked the locations and ips to ensure there are no double clicks. My review is in a natural language.

Please help what all i should look at. or what should i change

Your stats look great. Hard to tell with such few info. We are really lousy at mind reading.

 

[IamNRE]

What keywords are you bidding on.
What's the intent of the person when they type those keywords - is it to buy or to get more info.
If its to get more info, maybe that's why they're not buying.

Try to get them on your mailchimp list and follow up with them, lead them down the buyer's journey.

There's a difference in intent between;

"product review"
and
"product discount copy"

One is looking for a discount before buying, the other one wants to learn more.

Also, know that normally most people will not buy the first time around - especially when they're just seeking info.

Conversion on cold traffic is less than 2%.

Build trust, provide value, get them on your e-mail list, get them to buy down the road.

Or run re-targeting campaigns.

Good luck.

 

[Rounak1872]

Did you already try to change your persuasive texts?

sorry did'nt get you

 

[Rounak1872]

Your stats look great. Hard to tell with such few info. We are really lousy at mind reading.

i mean what other info can i share with you? Please tell me.

 

[Rounak1872]

What keywords are you bidding on.
What's the intent of the person when they type those keywords - is it to buy or to get more info.
If its to get more info, maybe that's why they're not buying.

Try to get them on your mailchimp list and follow up with them, lead them down the buyer's journey.

There's a difference in intent between;

"product review"
and
"product discount copy"

One is looking for a discount before buying, the other one wants to learn more.

Also, know that normally most people will not buy the first time around - especially when they're just seeking info.

Conversion on cold traffic is less than 2%.

Build trust, provide value, get them on your e-mail list, get them to buy down the road.

Or run re-targeting campaigns.

Good luck.

thank you.

so basically i am targetting a warmed up audience only because it has the keywords product + review. so they are aware about the product. but you are right maybe they are just considering the different options before choosing any.

 

[IamNRE]

thank you.

so basically i am targetting a warmed up audience only because it has the keywords product + review. so they are aware about the product. but you are right maybe they are just considering the different options before choosing any.

Maybe they are at the top of the buying cycle... they've heard of the product, but want to know what others think.
If the product is useful, what the course content is, if its any good or if its just re-hashed garbage.
If you have the right copywriting skills, you might be able to convince them on the first visit.

But realistically most people don't buy on the first visit. You'd be better off bribing them with something unique and valuable and get them on your list before sending them to the affiliate offer. So you can re-market to them via email until they buy.

Youtube is your friend. You'll find all sorts of free info on this stuff.

 

[IamNRE]

https://www.blackhatworld.com/seo/fractured-search-intent-understanding-mixed-serps-video.1385367/