Is this PPC Fraud?

[Rounak1872]

So I am running paid ads on Bing. Now I went to my google analytics User explorer tab. and came to know that out of 10 sessions 9 sessions have 0 avg. session duration. while the remaining session has a session duration of 4 minutes and 35 seconds.

This is very strange. Is this PPC fraud? if yes how do i prevent it from happening?

I have no conversions till now. and this is an affiliate offer. where the buyer is already warmed up. so the conversions shall be high. but i have received many clicks but no conversions

 

[roydan]

0 session duration is not a scam, it's just bounce.
When a user bounces (leaving the site without going to another page or complete an event) it counts as a 0 second session.

In terms of conversions, make sure you don't run your ads on the syndicated partners network. It's usually worthless.

 

[Rounak1872]

0 session duration is not a scam, it's just bounce.
When a user bounces (leaving the site without going to another page or complete an event) it counts as a 0 second session.

In terms of conversions, make sure you don't run your ads on the syndicated partners network. It's usually worthless.

Sure i removed the syndicate partners network. Thanks for reminding.