Informational content cold traffic conversion rate ?

[notme23]

I recently started a niche blog, and my initial strategy is to push informational articles (answering niche questions, writing guides, top xx etc. ) and then add ecommerce store to the site. I will be selling mainly clothing + gadgets within the niche for enthusiast. After doing research on cold traffic conversion rates I am more lost than ever, some say that 3% is good for search traffic, others that it will be closer to 0,5% etc. I know that there is a lot of variables such as product prices, niche itself, site design, country, optimization and list goes on, but is there any number or range that I can use for predictions ? I work as an analyst, so I am a bit obsessed with these things.

My prices will be average for clothing, with above average site/merch design and none of my competitors is selling anything similar. I don't know what to add more, but doing math on like 2-3% sales conversion (Cold search traffic visitors -> Customers) seems way too much, and not really realistic.

Does anyone have an idea on what to expect ? ... I know it's broad question.

 

[Willyfish]

I recently started a niche blog, and my initial strategy is to push informational articles (answering niche questions, writing guides, top xx etc. ) and then add ecommerce store to the site. I will be selling mainly clothing + gadgets within the niche for enthusiast. After doing research on cold traffic conversion rates I am more lost than ever, some say that 3% is good for search traffic, others that it will be closer to 0,5% etc. I know that there is a lot of variables such as product prices, niche itself, site design, country, optimization and list goes on, but is there any number or range that I can use for predictions ? I work as an analyst, so I am a bit obsessed with these things.

My prices will be average for clothing, with above average site/merch design and none of my competitors is selling anything similar. I don't know what to add more, but doing math on like 2-3% sales conversion (Cold search traffic visitors -> Customers) seems way too much, and not really realistic.

Does anyone have an idea on what to expect ? ... I know it's broad question.

I reject any "benchmark" with average numbers...

If your traffic source has a CPA (cost per acquisition) of 2 dollars or if you have a 1 dollar cost, it changes the entire thing.

If you are first on google ads you could have a higher conversion rate that place number 2 or the other way around and it messes everything up.

This metric is something that too much people look as an average but it depends on so many factors.

The only thing you should monitor is your KPI's and how to improve them based on YOUR business...

And what is a customer conversion? customers in the front end? customers after lead capture?

Marketing or remarketing are also 2 different ways to attract customers.

If I take the first one, my business has a 2.5%.

If I take the same thing after remarketing I average 6% after search traffic as a first point of touch.

So I would say to stay standard that 3% is good but again long tail or general terms do not give the same results.

You will find a lot of datas online on these kind of things and mostly they don't say anything for your specific case.