How can I target the right audience?

[Gasten]

I am doing conversions campaigns 65usd spent already , but I think that I am targeting the wrong audience, I am selling digital products (weight loss niche)

 

[ensus]

Consider looking at your demographic and the current season, majority of weight loss decisions and commitments likely start as new years resolutions, and the people who start to watch what they eat are 30+

Mind you a majority of people in know who make these commitments see a cheesecake a week into january, so on the outside in, adjusting your product, and maybe selling the idea is better than the product itself.

Goodluck!

 

[Gasten]

Consider looking at your demographic and the current season, majority of weight loss decisions and commitments likely start as new years resolutions, and the people who start to watch what they eat are 30+

Mind you a majority of people in know who make these commitments see a cheesecake a week into january, so on the outside in, adjusting your product, and maybe selling the idea is better than the product itself.

Goodluck!

Thank U

 

[Evander]

Take advantage of Facebook Audience Insight
Weight loss is competitive niche. Whenever you see high CPM consider you're targeting the right audience.

 

[Roger Marquez]

have you built a buyer's persona?

 

[Gasten]

have you built a buyer's persona?

No I don’t have a buyer persona

 

[Gasten]

Take advantage of Facebook Audience Insight
Weight loss is competitive niche. Whenever you see high CPM consider you're targeting the right audience.

My cpm is 3-4usd

Take advantage of Facebook Audience Insight
Weight loss is competitive niche. Whenever you see high CPM consider you're targeting the right audience.

 

[SirLouen]

You must be running multiple tests at the same time. The problem is that with $65 you can run at best $5 x 13 test at once per day which is not the best data, but may start giving you some insights.

Also try some other tools like Interest Explorer to find more specific niches within that wide niche (weight loss). Think on different options (for example, people that like fitness sports, people that like healthy food, etc...). Just create some boxes and combine.

This is 101 CPA (I would recommend you to check for CPA strategies overall, which is kind of funny because hundreds of CPA products go around weight loss industry, so you may be find a ton ideas to copy around, and a lot of competence to find against).

 

[Willyfish]

have you built a buyer's persona?

He doesn't and he should do it first.

 

[Gasten]

You must be running multiple tests at the same time. The problem is that with $65 you can run at best $5 x 13 test at once per day which is not the best data, but may start giving you some insights.

Also try some other tools like Interest Explorer to find more specific niches within that wide niche (weight loss). Think on different options (for example, people that like fitness sports, people that like healthy food, etc...). Just create some boxes and combine.

This is 101 CPA (I would recommend you to check for CPA strategies overall, which is kind of funny because hundreds of CPA products go around weight loss industry, so you may be find a ton ideas to copy around, and a lot of competence to find against).

Thank you!

 

[Roger Marquez]

have you built a buyer's persona?

No I don’t have a buyer persona

In order to be sure you´re targeting the right audience, you need to first define it. Hence, build a buyer´s or customer persona.

Here are some resources that will guide you through the process...

https://resources.pollfish.com/surv...build-customer-personas-with-market-research/https://blog.hubspot.com/marketing/buyer-persona-researchhttps://blog.hootsuite.com/buyer-persona/
Cheers!!

 

[wankawonk]

you need to use the pixel. you burn money generating your first conversions and then facebook can automatically optimize your campaign's audience.

 

[Safety Agency]

Use demographic judgment. FB at this time is very easy, so the competition is very big. Keep a close eye on metrics and multiple ad groups to see the most accurate performance

 

[Maverick1111]

You need an expert.

 

[Jessica Lee 12]

I am doing conversions campaigns 65usd spent already , but I think that I am targeting the wrong audience, I am selling digital products (weight loss niche)

you can target some gym audience is not a bad idea, but need to try for a while

 

[Mrz.Paul]

Is my product price reasonable?
Where are you advertising it? country, state, city?
What's your age group?
Do the people who you are targeting have good money to spend?
Why do they need your product?

Ask these questions to yourself.

 

[Gasten]

Is my product price reasonable?
Where are you advertising it? country, state, city?
What's your age group?
Do the people who you are targeting have good money to spend?
Why do they need your product?

Ask these questions to yourself.

Thanks

 

[goldlordz]

I will recommend getting in touch with an expert on ads because some aspects you miss completely . From what I see you dont use pixels or other methods to improve the conversion so is all at luck mostly.

 

[Kethy]

Facebook’s ad targeting options are unparalleled. You can target by demographics and create custom or lookalike audiences to target users similar to your best customers.

You can also use retargeting ads to target users who have interacted with your page, or visited your website.