What should an SEO report look like?

[SocialEnginerBoy]

What do you think should be in an SEO report? What range of information should be presented? Should there be specific acquired links, even those for PBN? Show us how your reports look like from the graphical point of view.

 

[kelphano]

Head to Moz or SEMRush and do an SEO audit of any website (it's free). You'll have a good idea of what info to add on your report.

 

[SocialEnginerBoy]

Thanks. I am familiar with these tools, however I am curious how you present your activities to clients. I mean reporting specific time spent on optimizations, publishing paid articles etc.

 

[Roger Marquez]

What do you think should be in an SEO report? What range of information should be presented? Should there be specific acquired links, even those for PBN? Show us how your reports look like from the graphical point of view.

The more images, graphs, and visual aids and the fewer words the better.

I highly recommend checking the internet for samples of head-over Search Engine Land as they have a great selection of reports and eBooks free for download covering different areas of SEO and, personally, I just love how they design and layout everything.

You can also email marketing agencies offering free quotes or audits and check what others are doing.

Just make sure to make it as appealing and easy to read for the average person as well as give it a logical structure.

 

[Adam Weston]

A high bounce rate may indicate that the website doesn't meet visitors' expectations and would need a change. Maybe it's about your site speed, user experience, or content quality.