Dead body cannot be hidden in 2nd page now!

[Vinyas Gowda]

From today, Google is rolling out continuous scrolling on SERP.

 

[Gogol]

Yeah, it will roll over now.


On topic: any links to the news? Sounds interesting from usability perspective.

 

[rafark]

Wow this is huge, does this include desktops? Where did you read about this?

 

[Panther28]

Seen this coming years ago. Had my google search results on 100 for ages now. Much better having everything on the same page.

https://blog.google/products/search/continuous-scrolling-mobile/

 

[Alpha1404]

On mobile maybe but not on desktop.

 

[Deleted member 658642]

It’ll now just be hidden beyond the 5th or 6th scroll.

 

[Leader777]

It’ll now just be hidden beyond the 5th or 6th scroll.

mine is already hidden there , hopefully the body will move and go to 1th

 

[tiiberius]

Mobile only for now it seems. Figures.

I'm wondering if the additional pages will be just straight appendage of old 2nd page or some new customization will come into play during loading.

 

[rafark]

Seen this coming years ago. Had my google search results on 100 for ages now. Much better having everything on the same page.

https://blog.google/products/search/continuous-scrolling-mobile/

I don’t think this is going to change much, this is limited to the mobile site. I was expecting to see some movement in the desktop site but apparently they’ll never touch it...

 

[HenryObi]

From today, Google is rolling out continuous scrolling on SERP.

But that doesn't mean sites occupying position 11 and above would notice any serious change in traffic.

The first result on almost every search gets almost all the clicks. Sites from position 4 down to 10 get almost nothing unless the keyword is very high search volume keyword, something like tens of thousands of daily search.

One of my website has pages occupying position 4 to 12, these pages attract less than 100 daily visits because most users click on no 1 and have their answers.

 

[rafark]

One of my website has pages occupying position 4 to 12, these pages attract less than 100 daily visits because most users click on no 1 and have their answers

That’s still 3K a month, not that bad tbh.

 

[HenryObi]

That’s still 3K a month, not that bad tbh.

Yes, the site gets around 3k a month but for the niche, you can't make anything with that traffic. It's not an affiliate blog or anything similar. The site is supposed to be monetized with ads.

 

[ranga]

this can negatively affect Google's advertising revenue, who will now even consider ads

 

[Dopious]

So getting your pages on first page is a breeze now in mobile, thanks Google .. Nice argument for a closed sell then .. =)

 

[rafark]

this can negatively affect Google's advertising revenue, who will now even consider ads

Do you think they didn’t think about this? Ads will probably be shown before the new content is shown after scrolling down. So it’s probably a bigger win for them.

 

[pixyer]

From today, Google is rolling out continuous scrolling on SERP.

what does it even mean? it will scroll down results automatically?

 

[praetserge]

probably every other result will be an ad?