weird bounce in traffic for a day?

[daewoo45]

Any idea what would cause such a massive spike in traffic for one day before returning to normal? I'm confused and don't really know how to figure out what happened.

 

[stoat]

Bots probably. Was it direct traffic?

 

[daewoo45]

Bots probably. Was it direct traffic?

Ah I think you're right, it was all direct traffic.

 

[jstover77]

Yup, referral spam. You can create filters to block them.

https://www.searchenginejournal.com/how-to-filter-referral-spam-google-analytics/388480/