How Can i create a portfolio as a digital marketer

[kzedelb]

As a freshly BBA graduate student (Which i realized is irrelevant for the majority of the companies) how should i build my portfolio?

As a designer i think it is clear how to build a portfolio, you basically need to show the way you design + your skills, technics etc..
But as a marketer, should i create a website and do affiliate marketing, spend money on different SM ads then share the results as a portfolio?
What is your suggesting?

 

[koulde]

Marketing is like a strat+sales combo. So show your method of strategic/targeted/guerrilla marketing and share the results; not reports, the results like "we did this method (ig/fb ad photos and demographs chosen based on market target) and produced xxxx leads, xxxx calls, xxxx sales; achieveing $xxxx for client-name, which is %xxx more than their regular sales (without your magic). I'd suggest you beautify it like show photos of method and infograph the rersult numbers

 

[FatBee]

As a freshly BBA graduate student (Which i realized is irrelevant for the majority of the companies) how should i build my portfolio?

As a designer i think it is clear how to build a portfolio, you basically need to show the way you design + your skills, technics etc..
But as a marketer, should i create a website and do affiliate marketing, spend money on different SM ads then share the results as a portfolio?
What is your suggesting?

You don't, you get hired and show off.
Not every strategy you know applies to every other company/product.

For example, I'm pretty successful with building marketing campaigns for XX products, but no matter what I do YY products just won't pop.
It is not always you the issue, it is the product.

So what you really need to do is to build a brand around yourself, but if I need to tell you this, you are not that good of a marketer, keep learning and growing.

 

[kzedelb]

You don't, you get hired and show off.
Not every strategy you know applies to every other company/product.

For example, I'm pretty successful with building marketing campaigns for XX products, but no matter what I do YY products just won't pop.
It is not always you the issue, it is the product.

So what you really need to do is to build a brand around yourself, but if I need to tell you this, you are not that good of a marketer, keep learning and growing.

i think the personal branding is more if you want to work as an individual/company and offering your service to organisations and other companies.
Yes i understand its importance especially in todays market and how everything is changing fast.
But my point was more about the freelancing platform that requires you to share some type of portfolio/previous work to attracts customers.

But thanks for your input

 

[FatBee]

i think the personal branding is more if you want to work as an individual/company and offering your service to organisations and other companies.
Yes i understand its importance especially in todays market and how everything is changing fast.
But my point was more about the freelancing platform that requires you to share some type of portfolio/previous work to attracts customers.

But thanks for your input

You can tell for who you worked, but you cant reveal anything that you've done.. A competitor can easily reverse the process