- Oct 9, 2010
- 516
- 1,106
Recently a forum member posted a thread asking "How you getting more leads for your agency"
The usual suspects emerged as replies. FB, Twitter, Referrals, basically mainstream social media
and the more commonly known methods.
Nothing wrong with that. Obviously enough people earn BIG that way. This creates a magnet
for ME TOO marketers in hot pursuit of profits. Gurus megaphone these techniques to their
mega list, JV's syndicate and amplify the message and you know the rest of the story.
I offered my own Deeper DIVE on agency lead gen with my own reply with this post.
It serves as a very detailed, profitable and actionable read. Based on my DM and public reactions,
this lead gen strategy did serve as an eye opener for many.
-As a crude example I outlined what's known as "Gated Networks".
-As a requested example I offered up 1 top of mind yet dated domain using Affluence.Org.
My unwritten central point on that original reply is that squeezing maximum efficiency from
your lead gen source is a high income skill which requires deep analysis for those determined
to succeed at Peak levels and compressed amounts of time.
Targeting whale level clients requires a distinct lure, often beyond what mainstream social
media can offer as bait.
But as in all things clear details matter.
There is nothing unique, novel, exciting, sexy or even remotely earth shattering about client
acquisition from every known popular social media platform on the planet.
FB- Twitter-YT-IG- TikTok-Pinterest etc.
Gated Networks Like the screen shot below are one cure for lead gen congestion by general interest
digital markers. That's because most digital marketers especially SEO Practitioners who focus on
low ticket clients don't target demonstrably mass affluent people efficiently.
Sure, funnels exist and dragnets reel in some whales with limitations in reliability - but that's not
a predictive and formulaic system.
Hence, these systems ....
-They don't have validated targeted yet cold email intro openers which are designed to excite
and inspire prospect CTA with a market matched core ingredient.
-They don't have validated statements of work (Campaign Design) which are curated and serviceable
with 6 or 7 digit clients in mind.
- They don't have a mechanism in place where pretext marketing & suggestability triggers higher value
services on lower ticket gateway deals.
This requires a degree of service provider INTENTION and capability that many if not most SEO's simply
do not have.
Affluence self described themselves as the world's most exclusive DIGITAL COUNTRY CLUB.
Even at the time that was FAKE NEWS, but it made a great marketing hook for a segment of high
income professionals who joined to self segregate themselves digitally, & in the same way that
many people have self segregated themselves routinely with country club memberships for
decades in the Offline World.
Membership rates and other invite only restrictions govern these Offline Country Clubs and
online enclaves are not different.
The world of SEO is diverse and much larger and far more lucrative than many practitioners
comprehend.
The fact of the matter is this. SEO IS THE INTERNET.
The question is-
As a practitioner, who do you want to service? Specifically who do YOU CHOOSE to
service and why?
You can choose to be what equates to a street level SEO dealer in the hustle of SEO.
or
You can choose to position yourself to be a King Pin in the hustle of SEO.
Practitioners higher up on the SEO practitioner food chain know where to dwell online
to reel in big fish clients. Since ultimately client caliber is what matters most.
Client Caliber informs Campaign design because even if CC drips, the value ladder remains in
place for the appropriate time. That's intention. That's also why reeling in 6 & 7 digit VIP
SEO Clients is never an accident. It might take a bit of patience but with the right Client
Caliber, you've already stacked the odds in your favor considerably, if you are skilled!
Based on many of the DM's that I've gotten since January client caliber is under considered
in a way that many SEO practitioners don't fully recognize.
It's sinful really because that critical decision can make or break your business. Especially
if it's your simple goal to earn above average income, live a comfortable life and have steady
money to invest in this to grow your success.
Lead gen with the proper Client Caliber can literally be the difference between a recurring
remote $300,000+ per year net income vs a recurring remote $150,000 per yer net income.
All from the comfort and privacy of your executive home office. Wherever that may be.
TechCrunch Published this about Affluence...
My primary contribution to this forum involves VIP SEO full stack marketing services.
Here's something to think about.
And it answers indirectly the same question that I've had asked repeatedly openly on the forum and to
my DM etc.
When people wonder what a statement of work can look like or should look like
in order to reel in enterprise level VIP SEO agency clients with minimum assets of at least $100,000.
Of course this is a combination skill and often begins with 20 or so simple words uttered entirely
virtually over the phone or via email in writing.
The statements of work DON'T usually look like the statements of work that EVERYONE else
HAS ACCESS TO. WHY? If you're a newbie to selling to the mass affluent market you might not know
why. So I'll share it now.
Because people who are [RWA] ready, willing, and able to do Full STACK agency deals are SMART
enough to know that they don't want what EVERYONE else can have for the price and value of $500,
to $1,000 per month. There's limited value in that. Zero Exclusivity. It does not compute.
That's unremarkable. It's the digital agency version of buying an economy car, versus making
an investment in a German touring sedan. Two different markets, serving two different audiences.
Both can drive in the same direction. They could even have the same goals.
But no one is going to come to complete stop and ask the economy car driver if he has a jar of
Grey Poupon!
-One vehicle product might target a mass general market.
-The other vehicle product might target a mass affluent market.
-Drill down on the highest ambition of your client at the right time.
-Learn how to communicate that effectively and work will be an option within a compressed
amount of time.
You will have a LEAD GEN system which serves you in the capacity of a reliable profit center.
REAL 6 & 7 digit statements of work won't be as influential to a prospect when they exclusively
feature these components below. Because ANYONE can access these platforms. They are
household names.
When you have a capable system in place which is truly aspirational and managed by tapping into the
highest intention of your ambitious high income professional client - Something like the image below has
more impact and influence than all of the Usual Suspects above COMBINED.
Why?
Because Gated Networks dwell within Gated Networks that help clients profit more. Your network
is your net worth and all that stuff!
If your statements of work somehow aligns with the image below as part of your product as a
brand extension tool, then you won't have to scratch your head about HOW to systematically reel
in 6 & 7 digit VIP SEO AGENCY clients.
Because it just makes more sense. Many people on this forum would be shocked and amazed that
there is an entire evergreen B2B ecosystem that will not break their necks to lobby and jockey for a
Free Review Copy.
In fact these people would be more inclined to OPEN a cold email if the email subject headline
read "The Best $100,000 you'll ever invest.. Limited Time Promo"
Naturally the follow up intro letter to that opened email MUST be compelling enough to
support a transaction, otherwise it's a waste of time and economic energy.
If you think that Top Tier SEO scarcity exist for the Mass Affluent Market you are mistaken.
You simply must target and service the right industries, and the right professional titles.
You must create the right campaign formula's and sequences, and in a proven calendared way.
That's how you create a VIP SEO Full Stack Lead Gen Magnet which is shielded from congestion
and "me too marketers".
Over 10 Million prospects would likely have a more open mind for a well crafted pitch within a
statement of work which properly aligned them with any of the Gated Networks or similar lesser
known networks below...
These are the types of techniques and strategies that enable media entrepreneurs to earn while they sleep.
The usual suspects emerged as replies. FB, Twitter, Referrals, basically mainstream social media
and the more commonly known methods.
Nothing wrong with that. Obviously enough people earn BIG that way. This creates a magnet
for ME TOO marketers in hot pursuit of profits. Gurus megaphone these techniques to their
mega list, JV's syndicate and amplify the message and you know the rest of the story.
I offered my own Deeper DIVE on agency lead gen with my own reply with this post.
It serves as a very detailed, profitable and actionable read. Based on my DM and public reactions,
this lead gen strategy did serve as an eye opener for many.
-As a crude example I outlined what's known as "Gated Networks".
-As a requested example I offered up 1 top of mind yet dated domain using Affluence.Org.
My unwritten central point on that original reply is that squeezing maximum efficiency from
your lead gen source is a high income skill which requires deep analysis for those determined
to succeed at Peak levels and compressed amounts of time.
Targeting whale level clients requires a distinct lure, often beyond what mainstream social
media can offer as bait.
But as in all things clear details matter.
There is nothing unique, novel, exciting, sexy or even remotely earth shattering about client
acquisition from every known popular social media platform on the planet.
FB- Twitter-YT-IG- TikTok-Pinterest etc.
Gated Networks Like the screen shot below are one cure for lead gen congestion by general interest
digital markers. That's because most digital marketers especially SEO Practitioners who focus on
low ticket clients don't target demonstrably mass affluent people efficiently.
Sure, funnels exist and dragnets reel in some whales with limitations in reliability - but that's not
a predictive and formulaic system.
Hence, these systems ....
-They don't have validated targeted yet cold email intro openers which are designed to excite
and inspire prospect CTA with a market matched core ingredient.
-They don't have validated statements of work (Campaign Design) which are curated and serviceable
with 6 or 7 digit clients in mind.
- They don't have a mechanism in place where pretext marketing & suggestability triggers higher value
services on lower ticket gateway deals.
This requires a degree of service provider INTENTION and capability that many if not most SEO's simply
do not have.
Affluence self described themselves as the world's most exclusive DIGITAL COUNTRY CLUB.
Even at the time that was FAKE NEWS, but it made a great marketing hook for a segment of high
income professionals who joined to self segregate themselves digitally, & in the same way that
many people have self segregated themselves routinely with country club memberships for
decades in the Offline World.
Membership rates and other invite only restrictions govern these Offline Country Clubs and
online enclaves are not different.
The world of SEO is diverse and much larger and far more lucrative than many practitioners
comprehend.
The fact of the matter is this. SEO IS THE INTERNET.
The question is-
As a practitioner, who do you want to service? Specifically who do YOU CHOOSE to
service and why?
You can choose to be what equates to a street level SEO dealer in the hustle of SEO.
or
You can choose to position yourself to be a King Pin in the hustle of SEO.
Practitioners higher up on the SEO practitioner food chain know where to dwell online
to reel in big fish clients. Since ultimately client caliber is what matters most.
Client Caliber informs Campaign design because even if CC drips, the value ladder remains in
place for the appropriate time. That's intention. That's also why reeling in 6 & 7 digit VIP
SEO Clients is never an accident. It might take a bit of patience but with the right Client
Caliber, you've already stacked the odds in your favor considerably, if you are skilled!
Based on many of the DM's that I've gotten since January client caliber is under considered
in a way that many SEO practitioners don't fully recognize.
It's sinful really because that critical decision can make or break your business. Especially
if it's your simple goal to earn above average income, live a comfortable life and have steady
money to invest in this to grow your success.
Lead gen with the proper Client Caliber can literally be the difference between a recurring
remote $300,000+ per year net income vs a recurring remote $150,000 per yer net income.
All from the comfort and privacy of your executive home office. Wherever that may be.
TechCrunch Published this about Affluence...
My primary contribution to this forum involves VIP SEO full stack marketing services.
Here's something to think about.
And it answers indirectly the same question that I've had asked repeatedly openly on the forum and to
my DM etc.
When people wonder what a statement of work can look like or should look like
in order to reel in enterprise level VIP SEO agency clients with minimum assets of at least $100,000.
Of course this is a combination skill and often begins with 20 or so simple words uttered entirely
virtually over the phone or via email in writing.
The statements of work DON'T usually look like the statements of work that EVERYONE else
HAS ACCESS TO. WHY? If you're a newbie to selling to the mass affluent market you might not know
why. So I'll share it now.
Because people who are [RWA] ready, willing, and able to do Full STACK agency deals are SMART
enough to know that they don't want what EVERYONE else can have for the price and value of $500,
to $1,000 per month. There's limited value in that. Zero Exclusivity. It does not compute.
That's unremarkable. It's the digital agency version of buying an economy car, versus making
an investment in a German touring sedan. Two different markets, serving two different audiences.
Both can drive in the same direction. They could even have the same goals.
But no one is going to come to complete stop and ask the economy car driver if he has a jar of
Grey Poupon!
-One vehicle product might target a mass general market.
-The other vehicle product might target a mass affluent market.
-Drill down on the highest ambition of your client at the right time.
-Learn how to communicate that effectively and work will be an option within a compressed
amount of time.
You will have a LEAD GEN system which serves you in the capacity of a reliable profit center.
REAL 6 & 7 digit statements of work won't be as influential to a prospect when they exclusively
feature these components below. Because ANYONE can access these platforms. They are
household names.
When you have a capable system in place which is truly aspirational and managed by tapping into the
highest intention of your ambitious high income professional client - Something like the image below has
more impact and influence than all of the Usual Suspects above COMBINED.
Why?
Because Gated Networks dwell within Gated Networks that help clients profit more. Your network
is your net worth and all that stuff!
If your statements of work somehow aligns with the image below as part of your product as a
brand extension tool, then you won't have to scratch your head about HOW to systematically reel
in 6 & 7 digit VIP SEO AGENCY clients.
Because it just makes more sense. Many people on this forum would be shocked and amazed that
there is an entire evergreen B2B ecosystem that will not break their necks to lobby and jockey for a
Free Review Copy.
In fact these people would be more inclined to OPEN a cold email if the email subject headline
read "The Best $100,000 you'll ever invest.. Limited Time Promo"
Naturally the follow up intro letter to that opened email MUST be compelling enough to
support a transaction, otherwise it's a waste of time and economic energy.
If you think that Top Tier SEO scarcity exist for the Mass Affluent Market you are mistaken.
You simply must target and service the right industries, and the right professional titles.
You must create the right campaign formula's and sequences, and in a proven calendared way.
That's how you create a VIP SEO Full Stack Lead Gen Magnet which is shielded from congestion
and "me too marketers".
Over 10 Million prospects would likely have a more open mind for a well crafted pitch within a
statement of work which properly aligned them with any of the Gated Networks or similar lesser
known networks below...
These are the types of techniques and strategies that enable media entrepreneurs to earn while they sleep.
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