Amazon already has the perfect traffic and buyers ready to purchase.
They are on Amazon in the first place (which means they are in a buying mood),
they have money to spend on products, and they are looking for something that will fit their buying criteria.
If you can make sure your product shows up #1 for your keywords,
then you are going to get access to MANY more eyeballs which will lead to sales.
-Make sure you have your on-page KDP SEO rock solid, and then you are ready to start running paid traffic.
-There is a TON of really awesome tricks that you can start doing with different types of ads and different marketing campaigns inside of Amazon Advertising.
So basically, yeah, research all about amazon ads and promoting through them and you gonna rock it.