SEO Question - Keywords in domain name - URL structure

[whatwhenwhere]

I've completed charlie brandt course and he said that putting keywords in your domain name will help you with your ads. The two first links seem very good to me.

 

[VampireDamon]

If i have a domain name like https:// affiliateprograms.com, Then what should be my url for each pages if it contain keywords same as domain? what's the best practice?

EX

https:// affiliateprograms.com/best-affiliate-program-for-games
https:// affiliateprograms.com/best-affiliate-program-for-shoes

or

https:// affiliateprograms.com/games
https:// affiliateprograms.com/shoes

or

https:// affiliateprograms.com/best-for-games
https:// affiliateprograms.com/best-for-shoes

or else?

You need to keep your URL short and simple with only necessary words.
In my opinion, the 1st example has "affiliate-program" which is not necessary since it is already known.
The 2nd one simply mentions "games" or "shoes" without the word "best".
Thus I will go with the 3rd one. I feel that is appropriate.

 

[VampireDamon]

You need to keep your URL short and simple with only necessary words.
In my opinion, the 1st example has "affiliate-program" which is not necessary since it is already known.
The 2nd one simply mentions "games" or "shoes" without the word "best".
Thus I will go with the 3rd one. I feel that is appropriate.

Even the 1st one is better.