- Oct 9, 2010
- 516
- 1,106
Weekend Warriors from various locations, skill levels and dedication zeal send me
PMs & DMs based on reading my threads, last weekend = no exception. Many of these
PMs & DM's spawn from a prior BHW Newsletter mini profile segment which placed an
unexpected spotlight on a thread that I posted on January 18th.
The official BHW newsletter
feature of the thread surged newbie
eyeball interest for ...
The powerful yet inconspicuous & quiet practice of VIP SEO Marketing Services.
Muchas Gracias again BHW for featuring my thread within the February forum
newsletter. It's caught the attention of some Very Interesting People.
This short TLDR video below touches on my interaction with one of those VIPs.
Essentially my requested video guide slassssh 'exclusive rant" serves as a
mental underline for 2 key weekend warrior things.
Thing 1- What NOT to do if your goal is to land VIP SEO Full Stack Marketing Clients
within a post pandemic world. The person who DM me found this out the hard way -
I think by using a set of @loopline awesome tools, perhaps in combo with other
tools. At least he took action, most people won't do that.
Despite execution errors which have deviated from my open method suggestions that makes
him an emerging winner in my book.
Failure and trial and error are partners in crime until they are not.
Thing 2- How to profit $10,000 on one add on statement of work mechanically it's
triggered by a cross sell, NOT an upsell - there is a difference.
TLDR (Too Long Didn't Read) Short Video-
The product is an advanced level service item that average SEO practitioners ignore
entirely because they are unaware and not tuned in to a higher frequency of SEO &
Agency client service.
Naturally how you present this cross sell add on, and WHEN you present this as a
value ladder is critical. It's a sequential offer activated by prior works. One of the
easiest $10k to earn one you're set up properly.
NETFLIX Binge WHILE ON LOCKDOWN
Between flights while reading KPI reports my favorite broadcast media Mentor used
to always say something to me that I actually heard someone else other than him say
for the very first time.
Surprisingly I heard it during a pandemic travel ban stay at home order from a mini
Netflix binge.
A curvy Mexican Cartel boss with a mean shoe game uttered these mentor
worthy words, many would be wise to let these words sink in ..
"There's things you know, and things that you don't know,
and things you don't even know that you don't know".
That's why legit mentors are hypercritical to growth in life, not only for business.
If you're very lucky you can get the growth / life mentor blend in one mentor.
I've never been that lucky. My core mentor stack has been a solid 3 individuals
and a collection of qualities gained from each one.
Within the video learning guide you will notice a segment when I discuss 7 action pods,
these represent just 7 VIP SEO statements of work in a world where more than 50
actually exist. So don't get short sighted by the 7 which are illustrated.
Within the short video I touch upon an agency body of work which is valued at
$30,000 to $60,000 retail & sold very easily and systematically for $20,000 to the right
prospects.
I've trained people in the past to sell this for $45,000 have it fulfilled for less than $10,000
and they pocket the spread. The best thing is, the agency clients are SUPER HAPPY
about it which makes it a big win for all.
There used to be a time not so long ago when a practitioner in this quiet space could
bonus themselves an extra $50,000 to $100,000 after the $10K cha ching, and usually
within 60 days.
But a pesky reporter from a major financial publication got wind of the strategy
which was definitely black hat, and killed the method. Well, not really killed it entirely,
but basically forced it deeper underground. Raising the operational bar to entry was
an off-label outcome. Supply & demand forces converged.
The method quietly pucked into corners of the world which are cash rich yet less
scrutinizing about aggressive VIP SEO infused media practices.
Anyway, you know what they say about loose lips sinking ships and all that stuff.
That's why the gold will forever remain in the details.
Descriptively my anti spam video rant underlines the earning liberties contained from
a $100,000+ client which can be reeled in during the weekends. High income
professionals routinely focus on important emails during the weekend.
As a pro your job is to ensure that your email is SEEN as important - mass spamming
as practiced by people sending me DM's cannot achieve this outcome.
Naturally the clients glossed over within the video are high income professionals.
I quickly discuss 2 examples.
1- a Real Estate Client
2- a Top Doctor.
These client avatars represents an evergreen global market with over 10M prospects and zero
monopolistic companies.
I didn't touch on this within the video but as a smart bit of added information that I want you
to have now. Because I'm an info humanitarian - I'll share with you here below a big problem
that's killing success opportunities for many people.
#1 problem that newbie or small SEO practitioners
make which undermines any real business &
lifestyle gains and transformation.
It's really not 1 it's a bundle of 3 problems, so ignore
that I wrote it as the #1 Problem.
I NEED a Double Peddle Drum Roll Intro for this one.....
3 BIG problems that newbie & small biz SEO practitioners
make - actually has multiple dimensions. Here's a short ABC summary.
A- They don't focus on preferred Client Caliber
B- Because of A, they don't analyze the project, instead they try to sell
a statement of work, they project which causes them to kill what they catch.
Ok so I'm having snags properly Flowww counting 3 BIG problems but you get
the ramble idea, right? Trust me, I know inside my head what I'm trying
to get across, it just doesn't want to come out right.
C-
Meaning,
they can't imagine selling $100,000 to $500,000+ full stack
media deals to high income professionals because they are
not in a position themselves to do so. (detrimental projection)
So what happens is this.
Psychologically they project their own financial or economic
condition onto the entire market, (seed of doubt) this projection cycle impacts
their entire thought process. It impacts how they sell and interact with prospects
turned clients. Not in a progressive way.
Factually if you're a bootstrapped agency owner, pre revenue
solopreneur or existing agency with some level of market traction..
Unless you are grossing more than $1M in sales chances are BIG
that YOU are NOT your market!
But WAIT there's MORE!
Here's where things REALLY get wonky and disorganized inside the minds
of the info overloaded Free Method hopping forum hunter. It's a micro lesson
in Jungian VIP SEO Destructive Projection.
People on this forum who perform better than average skills or who have better
than average capabilities within the MMO or IM space are LIGHT YEARS
ahead of average traditional high income professional earners like doctors,
lawyers, real estate pros etc. When it comes to marketing.
Why? Because they have not dedicated their professional high income skill
towards all things IM and many of you HAVE!
This is very clear by the types of PMs & DMs that have slammed my inbox since
January.
EVEN if you're not earning the kind of loot that you want to earn yet, you probably
know how to do it. That is a fact. Your problem is focus.
YOU know more about HOW TO turn ad spend into ROI MORE than
the average high income professional that you should be targeting.
Converting that spend into client yield that beats the market rate given a sound budget
should not be a hard thing for a creative media entrepreneur to do.
But most low ticket practitioners are simply intimidated and afraid to tell the prospect
how much budget will be required to achieve certain goals. That fear is how you lose!
It takes the same EFFORT to sell a $500 per month deal as it takes to SELL a $10,000
per month deal. The effort is the same the market or Client Caliber is different. So why
would you not prospect and sell to a higher caliber prospect!
I guarantee you'll break 7 figures selling SEO & Media services much faster that way
and you'll have more fun.
All Amateur Spammers & the Unfocused Should Keep This Factoid in Mind....
I've been told in a recent DM from a frustrated entrepreneur that prospects are stupid.
The reality is prospects are NOT STUPID- If they were, what does that say about you
since you're trying to WORK WITH THEM. I'm being a prick in that last bit right,
but you get the idea!
There are many reasons why prospects don't by from you when you want them too
and it doesn't make them stupid. Timing could just be off or your offer could just suck
and your prospect doesn't have the balls to tell you that, or they'd rather just ignore
you instead.
But for many in this space it's because YOU are too Wrapped Up inside of your
own head. Chances are you're Messaging Prospects in Your Own Language instead
of the language of your prospects.
Messaging your prospects in such an obvious self interested way, that most ignore your
messages even when they see them.
Which by the way begins with the type of email that you send WHEN it's
COLD or Unsolicited.
This is where Most get it wrong when they get it wrong.
Recall what the amazing @MrFunnel wrote in a prior thread..
Not only are Yoooou Not your Prospects, it's critical to Master how to sell the
Result and Not the PROCESS, specifically within the context of these higher ticket
higher value deals.
Programmers & Techie Types like the guy who sent me
recent DM tend to be binary personality types - this tends
to work against them overtime and can be hidden from them
in plain sight. Not everyone is self aware of their own blind
spots.
I wrote about this extensively in a packaged guide years back -
yet the problem persist in 2021 and I've got the PM's & DM's as proof.
--
I've worked with agency builders for many years I've seen a recurring pattern that
looks like this.
Many SEO techie types who attempt to crossover from the technical side of the biz
into the product sales side of the biz have a BIG problem striking the right balance to thrive.
This occurs routinely when they aim to SELL agency services and products
to academic or scholastic personality types. Improperly.
I've also consistently noticed with SOME techie people traits that work against each
other.
Often and quite unknowingly they seem to have a Low perception value for the work
of other people.
Ironically your core target markets for VIP SEO think like some of those same techie
people who are trying to SELL to them. They also hold a low perception value to average
digital media goods and services which come before them.
And that's because the solicitations towards them are endless and cheap and predictable.
That's primarily due to SPAMMERS from around the world. Just like the people who send
me DM about mass spam campaigns that don't yield profits.
This is why in a prior thread post I suggested avoiding "SEO" in brand naming for
startups today -It's very overused.
Unless you have HAVE A SOLID TRACK RECORD to leverage from a portfolio of results
I would not add the letters SEO to a TLD for a new co. Especially if your target market
is any of the hundreds of categories within the Mass Affluent Market.
Smart people disagree with me but I just wouldn't do it.
Low Perception Value 101
That's why I was NOT surprised when a talented programmer offered me 10%
on sales as compensation for ME closing deals for HIS company.
Some have high functioning brains in their specific domains yet are blind to the
complexity and difficulty in critical aspects of running a business driven by tech.
That critical aspect is SALES!
Absent SALES business doesn't exist.
They see programming and all things tech as the Apex in difficulty to build and engineer.
This is a blind spot that top programming achievers do not have when they build great
businesses or thriving agencies where tech remains a key component.
In my other consulting company I've witnessed this for years, this egoist attitude exhibited
by SEO techie types appears to be evergreen, at least for those who still struggle to earn.
Finally
The sales & retention frameworks that I've advocated to remotely reel in big fish
agency clients requires a vicious efficiency that is very hard to achieve by common
mass spamming operations. That I am not uncertain of.
Anyway, that's the end of my Rant inspired by a collection of PMs & DMS during
several months based on thread reactions and all that stuff.
Largely Weekend Warrior created messages from scrappy media entrepreneurs trying
to figure out their best path forward based on their own ideas while some use my open
methods as a guide on some level.
Many people that I get DMs from are in fact on Act 1 of their entire media entrepreneur
journeys - that always complicates things especially for those addicted to mainstream
social media.
Combined with cargo container sized corroborating info, oppositional info, good info,
bad info, old info, incomplete info, new info, changing info, gray hat info, black hat
info, rehashed info, rewritten info. etc
Plus new methods new Ideas and strategies all floating around while largely causing
fatigue, wrong moves or analysis paralysis.
Ultimately Peak Success is About Managing Competing Desires & Making The Right
Choices Through Time.
Those Big Success That Appear Overnight Yet By And Large Require a Decade And
Decades More Of Behind The Scenes On Deck Experience Levels. Often from People
Who Shun The Limelight.
This in a world where millions of people are trying to gain a leg up as beginners while
millions are at least a decade behind in activating strategies which are really working
to put money in the bank asap.
Meanwhile the SEO Services media entrepreneur hamster wheel remains
in robo speed. People who have not yet understood that evergreen quiet fortunes are
being made in this space. The strategy used matters.
Thing is, it's not that spamming CAN'T work to gain profit in this space. It's just that as in
all things, the details matter.
There's a right way and a wrong way to execute mass contact tool capability. I've not seen
reactions in my DM from anyone close to smart alignment. Hopefully those who have figured
it out are quietly earning.
If you've made it this far you deserve more than my Modafinil / Espresso stack
rant about DMs & PMs. Maybe u dislike espresso & modaf and you're like
my partner who digs pig brain injections for mental lifts
Don't freak out or say ewwww yuk unless you're Muslim.
It's smarter than it sounds. It's Cerebrolysin a mixture of peptides derived from the
brains of pigs and my partner swears by it.
If you've made it this far you deserve more than my crabby thoughts about misguided
spam, strategies, or even my remarks about robo hamster wheels.
Too much time on my hands I guess & no place to go.
You deserve Double Peddle Beats with a bit of Eye Candy! Peace!
PMs & DMs based on reading my threads, last weekend = no exception. Many of these
PMs & DM's spawn from a prior BHW Newsletter mini profile segment which placed an
unexpected spotlight on a thread that I posted on January 18th.
The official BHW newsletter
feature of the thread surged newbie
eyeball interest for ...
The powerful yet inconspicuous & quiet practice of VIP SEO Marketing Services.
Muchas Gracias again BHW for featuring my thread within the February forum
newsletter. It's caught the attention of some Very Interesting People.
This short TLDR video below touches on my interaction with one of those VIPs.
Essentially my requested video guide slassssh 'exclusive rant" serves as a
mental underline for 2 key weekend warrior things.
Thing 1- What NOT to do if your goal is to land VIP SEO Full Stack Marketing Clients
within a post pandemic world. The person who DM me found this out the hard way -
I think by using a set of @loopline awesome tools, perhaps in combo with other
tools. At least he took action, most people won't do that.
Despite execution errors which have deviated from my open method suggestions that makes
him an emerging winner in my book.
Failure and trial and error are partners in crime until they are not.
Thing 2- How to profit $10,000 on one add on statement of work mechanically it's
triggered by a cross sell, NOT an upsell - there is a difference.
TLDR (Too Long Didn't Read) Short Video-
The product is an advanced level service item that average SEO practitioners ignore
entirely because they are unaware and not tuned in to a higher frequency of SEO &
Agency client service.
Naturally how you present this cross sell add on, and WHEN you present this as a
value ladder is critical. It's a sequential offer activated by prior works. One of the
easiest $10k to earn one you're set up properly.
NETFLIX Binge WHILE ON LOCKDOWN
Between flights while reading KPI reports my favorite broadcast media Mentor used
to always say something to me that I actually heard someone else other than him say
for the very first time.
Surprisingly I heard it during a pandemic travel ban stay at home order from a mini
Netflix binge.
A curvy Mexican Cartel boss with a mean shoe game uttered these mentor
worthy words, many would be wise to let these words sink in ..
"There's things you know, and things that you don't know,
and things you don't even know that you don't know".
That's why legit mentors are hypercritical to growth in life, not only for business.
If you're very lucky you can get the growth / life mentor blend in one mentor.
I've never been that lucky. My core mentor stack has been a solid 3 individuals
and a collection of qualities gained from each one.
Within the video learning guide you will notice a segment when I discuss 7 action pods,
these represent just 7 VIP SEO statements of work in a world where more than 50
actually exist. So don't get short sighted by the 7 which are illustrated.
Within the short video I touch upon an agency body of work which is valued at
$30,000 to $60,000 retail & sold very easily and systematically for $20,000 to the right
prospects.
I've trained people in the past to sell this for $45,000 have it fulfilled for less than $10,000
and they pocket the spread. The best thing is, the agency clients are SUPER HAPPY
about it which makes it a big win for all.
There used to be a time not so long ago when a practitioner in this quiet space could
bonus themselves an extra $50,000 to $100,000 after the $10K cha ching, and usually
within 60 days.
But a pesky reporter from a major financial publication got wind of the strategy
which was definitely black hat, and killed the method. Well, not really killed it entirely,
but basically forced it deeper underground. Raising the operational bar to entry was
an off-label outcome. Supply & demand forces converged.
The method quietly pucked into corners of the world which are cash rich yet less
scrutinizing about aggressive VIP SEO infused media practices.
Anyway, you know what they say about loose lips sinking ships and all that stuff.
That's why the gold will forever remain in the details.
Descriptively my anti spam video rant underlines the earning liberties contained from
a $100,000+ client which can be reeled in during the weekends. High income
professionals routinely focus on important emails during the weekend.
As a pro your job is to ensure that your email is SEEN as important - mass spamming
as practiced by people sending me DM's cannot achieve this outcome.
Naturally the clients glossed over within the video are high income professionals.
I quickly discuss 2 examples.
1- a Real Estate Client
2- a Top Doctor.
These client avatars represents an evergreen global market with over 10M prospects and zero
monopolistic companies.
I didn't touch on this within the video but as a smart bit of added information that I want you
to have now. Because I'm an info humanitarian
- I'll share with you here below a big problemthat's killing success opportunities for many people.
#1 problem that newbie or small SEO practitioners
make which undermines any real business &
lifestyle gains and transformation.
It's really not 1 it's a bundle of 3 problems, so ignore
that I wrote it as the #1 Problem.
I NEED a Double Peddle Drum Roll Intro for this one.....
3 BIG problems that newbie & small biz SEO practitioners
make - actually has multiple dimensions. Here's a short ABC summary.
A- They don't focus on preferred Client Caliber
B- Because of A, they don't analyze the project, instead they try to sell
a statement of work, they project which causes them to kill what they catch.
Ok so I'm having snags properly Flowww counting 3 BIG problems but you get
the ramble idea, right?
Trust me, I know inside my head what I'm trying to get across, it just doesn't want to come out right.
C-
Meaning,
they can't imagine selling $100,000 to $500,000+ full stack
media deals to high income professionals because they are
not in a position themselves to do so. (detrimental projection)
So what happens is this.
Psychologically they project their own financial or economic
condition onto the entire market, (seed of doubt) this projection cycle impacts
their entire thought process. It impacts how they sell and interact with prospects
turned clients. Not in a progressive way.
Factually if you're a bootstrapped agency owner, pre revenue
solopreneur or existing agency with some level of market traction..
Unless you are grossing more than $1M in sales chances are BIG
that YOU are NOT your market!
But WAIT there's MORE! Here's where things REALLY get wonky and disorganized inside the minds
of the info overloaded Free Method hopping forum hunter. It's a micro lesson
in Jungian VIP SEO Destructive Projection.
People on this forum who perform better than average skills or who have better
than average capabilities within the MMO or IM space are LIGHT YEARS
ahead of average traditional high income professional earners like doctors,
lawyers, real estate pros etc. When it comes to marketing.
Why? Because they have not dedicated their professional high income skill
towards all things IM and many of you HAVE!
This is very clear by the types of PMs & DMs that have slammed my inbox since
January.
EVEN if you're not earning the kind of loot that you want to earn yet, you probably
know how to do it. That is a fact. Your problem is focus.
YOU know more about HOW TO turn ad spend into ROI MORE than
the average high income professional that you should be targeting.
Converting that spend into client yield that beats the market rate given a sound budget
should not be a hard thing for a creative media entrepreneur to do.
But most low ticket practitioners are simply intimidated and afraid to tell the prospect
how much budget will be required to achieve certain goals. That fear is how you lose!
It takes the same EFFORT to sell a $500 per month deal as it takes to SELL a $10,000
per month deal. The effort is the same the market or Client Caliber is different. So why
would you not prospect and sell to a higher caliber prospect!
I guarantee you'll break 7 figures selling SEO & Media services much faster that way
and you'll have more fun.
All Amateur Spammers & the Unfocused Should Keep This Factoid in Mind....
I've been told in a recent DM from a frustrated entrepreneur that prospects are stupid.
The reality is prospects are NOT STUPID- If they were, what does that say about you
since you're trying to WORK WITH THEM. I'm being a prick in that last bit right,
but you get the idea!
There are many reasons why prospects don't by from you when you want them too
and it doesn't make them stupid. Timing could just be off or your offer could just suck
and your prospect doesn't have the balls to tell you that, or they'd rather just ignore
you instead.
But for many in this space it's because YOU are too Wrapped Up inside of your
own head. Chances are you're Messaging Prospects in Your Own Language instead
of the language of your prospects.
Messaging your prospects in such an obvious self interested way, that most ignore your
messages even when they see them.
Which by the way begins with the type of email that you send WHEN it's
COLD or Unsolicited.
This is where Most get it wrong when they get it wrong.
Recall what the amazing @MrFunnel wrote in a prior thread..
Not only are Yoooou Not your Prospects, it's critical to Master how to sell the
Result and Not the PROCESS, specifically within the context of these higher ticket
higher value deals.
Programmers & Techie Types like the guy who sent me
recent DM tend to be binary personality types - this tends
to work against them overtime and can be hidden from them
in plain sight. Not everyone is self aware of their own blind
spots.
I wrote about this extensively in a packaged guide years back -
yet the problem persist in 2021 and I've got the PM's & DM's as proof.
--
I've worked with agency builders for many years I've seen a recurring pattern that
looks like this.
Many SEO techie types who attempt to crossover from the technical side of the biz
into the product sales side of the biz have a BIG problem striking the right balance to thrive.
This occurs routinely when they aim to SELL agency services and products
to academic or scholastic personality types. Improperly.
I've also consistently noticed with SOME techie people traits that work against each
other.
Often and quite unknowingly they seem to have a Low perception value for the work
of other people.
Ironically your core target markets for VIP SEO think like some of those same techie
people who are trying to SELL to them. They also hold a low perception value to average
digital media goods and services which come before them.
And that's because the solicitations towards them are endless and cheap and predictable.
That's primarily due to SPAMMERS from around the world. Just like the people who send
me DM about mass spam campaigns that don't yield profits.
This is why in a prior thread post I suggested avoiding "SEO" in brand naming for
startups today -It's very overused.
Unless you have HAVE A SOLID TRACK RECORD to leverage from a portfolio of results
I would not add the letters SEO to a TLD for a new co. Especially if your target market
is any of the hundreds of categories within the Mass Affluent Market.
Smart people disagree with me but I just wouldn't do it.
Low Perception Value 101
That's why I was NOT surprised when a talented programmer offered me 10%
on sales as compensation for ME closing deals for HIS company.
Some have high functioning brains in their specific domains yet are blind to the
complexity and difficulty in critical aspects of running a business driven by tech.
That critical aspect is SALES!
Absent SALES business doesn't exist.
They see programming and all things tech as the Apex in difficulty to build and engineer.
This is a blind spot that top programming achievers do not have when they build great
businesses or thriving agencies where tech remains a key component.
In my other consulting company I've witnessed this for years, this egoist attitude exhibited
by SEO techie types appears to be evergreen, at least for those who still struggle to earn.
Finally
The sales & retention frameworks that I've advocated to remotely reel in big fish
agency clients requires a vicious efficiency that is very hard to achieve by common
mass spamming operations. That I am not uncertain of.
Anyway, that's the end of my Rant inspired by a collection of PMs & DMS during
several months based on thread reactions and all that stuff.
Largely Weekend Warrior created messages from scrappy media entrepreneurs trying
to figure out their best path forward based on their own ideas while some use my open
methods as a guide on some level.
Many people that I get DMs from are in fact on Act 1 of their entire media entrepreneur
journeys - that always complicates things especially for those addicted to mainstream
social media.
Combined with cargo container sized corroborating info, oppositional info, good info,
bad info, old info, incomplete info, new info, changing info, gray hat info, black hat
info, rehashed info, rewritten info. etc
Plus new methods new Ideas and strategies all floating around while largely causing
fatigue, wrong moves or analysis paralysis.
Ultimately Peak Success is About Managing Competing Desires & Making The Right
Choices Through Time.
Those Big Success That Appear Overnight Yet By And Large Require a Decade And
Decades More Of Behind The Scenes On Deck Experience Levels. Often from People
Who Shun The Limelight.
This in a world where millions of people are trying to gain a leg up as beginners while
millions are at least a decade behind in activating strategies which are really working
to put money in the bank asap.
Meanwhile the SEO Services media entrepreneur hamster wheel remains
in robo speed. People who have not yet understood that evergreen quiet fortunes are
being made in this space. The strategy used matters.
Thing is, it's not that spamming CAN'T work to gain profit in this space. It's just that as in
all things, the details matter.
There's a right way and a wrong way to execute mass contact tool capability. I've not seen
reactions in my DM from anyone close to smart alignment. Hopefully those who have figured
it out are quietly earning.
If you've made it this far you deserve more than my Modafinil / Espresso stack
rant about DMs & PMs. Maybe u dislike espresso & modaf and you're like
my partner who digs pig brain injections for mental lifts
Don't freak out or say ewwww yuk unless you're Muslim.
It's smarter than it sounds. It's Cerebrolysin a mixture of peptides derived from the
brains of pigs and my partner swears by it.
If you've made it this far you deserve more than my crabby thoughts about misguided
spam, strategies, or even my remarks about robo hamster wheels.
Too much time on my hands I guess & no place to go.
You deserve Double Peddle Beats with a bit of Eye Candy!
Peace!Attachments
Last edited:
