Facebook Ads

My strategy is to multiply multiple groups then choose the one with the best metrics and increase the budget for it. I also sometimes create engagement campaigns for articles and then use those posts to create conversion campaigns.
 
Wait and see what happens with the apple debacle first
 
What specifically? I usually recommend people start out slowly on FB. They can be strict on content & creative, so make sure to read their policies to keep your account in the best standing. Ramp up budget slowly & take advantage of custom audiences & targeting. Good luck!
 
My strategy is to multiply multiple groups then choose the one with the best metrics and increase the budget for it. I also sometimes create engagement campaigns for articles and then use those posts to create conversion campaigns.
Thank you.
 
What specifically? I usually recommend people start out slowly on FB. They can be strict on content & creative, so make sure to read their policies to keep your account in the best standing. Ramp up budget slowly & take advantage of custom audiences & targeting. Good luck!

Thank you.

Wait and see what happens with the apple debacle first

Yes, I think you are right.
 
run a video campaign. and choose from different ages and interests. so you can evaluate the campaigns after 2-3 days
 
The tactic that works for me for Facebook ads is to first boost contest posts after I've installed a Facebook pixel on my target site.

The boost campaign is usually quite cheap.

I would wait for some time. Then, I would launch a Facebook lookalike campaign using the profiling data gathered by the Facebook pixel I've installed on my site.

This enables me to get the right eyeballs without paying too much money.

Lookalike audiences can make or break your profitability.

You can also try retargeting campaigns, but this would depend on your target ROI.
 
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