the people who claim automation/botting/spamming is "dumb" are normally the people who failed at it... or just earned peanuts from it, so it seemed like a waste. i've been doing automation for aslong as i've been doing IM, and even if I could go back and redecide which path I wanted to go.. I would still choose automation over seo.
and the wonderful thing with automation is... if your software is stable and complex enough, you really don't have to do anything other than hit start and check the bot once a day to make sure it's running correctly. if you could make $90k a year doing that too, i'm pretty sure you would!