Lead gen on ogads and other incentive networks is where you download an app or an extension and sign up for a service. Example would be download app->then sign up-> conversion fires.But someone explains them individually of there meaning.
So we all understand there use.
#1
App installs, you get paid each time a app is installed on a mobile or computer.
#2
Email submits.
Each time someone submit a email from a opt in form you get paid for that email.
Lead gen.
https://whatis.techtarget.com/definition/lead-generation
I still don't understand how you get them to earn money.
I no it generated info but getting that info to earn money I don't understand .