Is it OK to use competitors' names in keywords?

[Sidonis]

Hi,

I manage a nursery rhyme kid channel.

I'd like to know if I can add at the end of my keyword list some competitors names like "Cocomelon","little angel" etc.

It is spam or is it ok since it is related to my content?

Thanks for you help

 

[DevMask]

It is very much possible and Google doesn't care most of the times.

 

[kvvni]

It's not worth the time tbh. If someone looking for "Nike Official Store" he will probably land on Nike Official Store, not other.

 

[silenzio_im]

It's not worth the time tbh. If someone looking for "Nike Official Store" he will probably land on Nike Official Store, not other.

Well, yes, but actually no.

For his niche would work.

 

[BabyJoker]

If it's related to your niche, then you shouldn't have any issues. On the other side, Google will most likely show their website/name in the search before yours, so I don't know if it's worth it. However, if you plan to do that with Google Ads, then I think it's worth giving it a go because you'll be above them using the ad

 

[kvvni]

Well, yes, but actually no.

For his niche would work.

oops right, didn't read whole thread, sorry

 

[Surewin]

Well, it is kind of spam i.e. it doesn't add any value to your description, and I'm guessing is there really just as search engine/click bait. But, you shouldn't get into any trouble doing it...so long as you don't (i) use brand/trademarked terms, (ii) have a load of them (definitely spam).

 

[Ipnp]

i use it all time, and i put in my ad description (No need for *Compititors Name* , try our app ...)

 

[RedditBaronette]

Should be alright if done cleverly, there have been big channels that use MrBeast in their keywords for example.

 

[rajiced]

Its completely fine to use competitors name as keywords

 

[alonelywriter]

Yes you should do that to get more exposure and audience.

 

[TheVigilante]

Well, it is kind of spam i.e. it doesn't add any value to your description, and I'm guessing is there really just as search engine/click bait. But, you shouldn't get into any trouble doing it...so long as you don't (i) use brand/trademarked terms, (ii) have a load of them (definitely spam).

Yes feel like you are wasting that space

 

[weidarpirrello]

Don't worry, do everything good will

 

[marciosilletto]

Yes, you can, googly at this

 

[lurker123]

It's a waste. You could be targeting another keyphrase.

That traffic looks for your competitor in particular. Even if your website is indexed right under that competitor's, the traffic will mostly not visit your site.

 

[t2van]

If it's related to your niche, then you shouldn't have any issues. On the other side, Google will most likely show their website/name in the search before yours, so I don't know if it's worth it. However, if you plan to do that with Google Ads, then I think it's worth giving it a go because you'll be above them using the ad

It's a waste. You could be targeting another keyphrase.

That traffic looks for your competitor in particular. Even if your website is indexed right under that competitor's, the traffic will mostly not visit your site.

Disagree to both of these replies.

If done correctly it can work really well. You see SAAS businesses do it all the time. Just google Xero Accounting and look at the competition targeting their keywords with PPC.

I've written about doing this in SEO as well.

People will often search for "brand name alternative" most of the search results there will be from the brand site it's self.

BUT if you target your page correct you can rank no.1 - no.3 relatively easily as you take advantage of googles need for "unique content" and that page will be different to the other 10 branded pages they are listing for that key phrase.

Doing this accounts for a % of traffic and sales for us.

 

[lurker123]

Disagree to both of these replies.

If done correctly it can work really well. You see SAAS businesses do it all the time. Just google Xero Accounting and look at the competition targeting their keywords with PPC.

I've written about doing this in SEO as well.

People will often search for "brand name alternative" most of the search results there will be from the brand site it's self.

BUT if you target your page correct you can rank no.1 - no.3 relatively easily as you take advantage of googles need for "unique content" and that page will be different to the other 10 branded pages they are listing for that key phrase.

Doing this accounts for a % of traffic and sales for us.

If the keyphrase has the word "alternative" or anything synonymous to that word in it, it'd make sense to target it.

In any other scenario, it's not worth it.

 

[Sidonis]

Thanks for your replies!

I see a lot of replies regarging the Google SEO but my question regards only the tags in the YouTube video manager. I guess it's more or less the same guidelines...

 

[Matta28]

I've tried used other youtubers as keyword for my youtube video ads on google, it have worked well as the niche they mostly are in are not that big