Ads are really great but if it's new, then you may want to ask some help from renowned people first. think this is called a testimonial. You ask them to promote your product, in this case your crypto, and build it up to their audiences and followers. It may cost you a bit but I think it's worth it if you have chosen a popular one. It will even be better if they post it and say things that they have used it themselves and were satisfied by it. that will really be easy for your crypto to be popular.