The AIDA Model in Marketing

[TheVigilante]

Do it right & your readers will have NO CHOICE but to reach for their shiny credit cards

Sounds simple?

But to make sure that you & let's discuss AIDA step by step

You will be surprised how common & old but effective it is (it’s been around since 1904 in books )

Here’s what the AIDA Formula is in a nutshell:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.

Look for these 4 elements in every successful ad you come across

Source: https://copywritingcourse.com/aida-formula/

 

[Host4Biz]

That sounds interesting .
Thanks for sharing.
I believe that is the hardest part:

Desire: Make them desire the product/service.

Only if the company has unique selling proposition that can work.

 

[RegVerifSupport]

Thanks for sharing! Found a new model of work, is this your site?

 

[693840]

One team members of a company I am part of actually recommended this model last week.
We made a killer sales copy using this AIDA strategy, and most people who we've tested it with were amazed.

 

[TheVigilante]

Thanks for sharing! Found a new model of work, is this your site?

No it is not but a resource I found

 

[NetShop ISP]

Some great model is there. However I think any step might have difficulties and specific features according to the niche and area of operation.