Will iOS 14 impact Lead Form ads?

[NPM Facebook Agency]

I strictly run ads using the Lead Generation objective & Facebook’s built in lead form. My targeting is relatively broad since I’m running ads in the “special ads category” (housing). So no custom audiences, no lookalike audiences, just targeting a relatively cold audience narrowed by a few interests.

Will the iOS changes have any impact on my ads? I can’t really see how it would, aside from maybe interest targeting becoming less accurate. Anyone got any insight?

 

[jony liu]

it will warn users that their information will be crawled by FB so the ad will be ineffective or will have a poor delivery index.

 

[X-R0]

it will warn users that their information will be crawled by FB so the ad will be ineffective or will have a poor delivery index.

yeah, but only for users who just installed the App or updated to ios14

But with native forms you don't need to concern much