Facebook advertising costs are too high

[Alya]

Hi all,


Facebook advertising costs are too high, how are your situations

 

[deathhunterroi]

same here

 

[Alya]

Facebook updating? What's the problem i don't understand

 

[Luca Marketing Agency]

Me too, what happened to facebook??

 

[X-R0]

dude, stop complaining

If you ask question like this, you'll always find people who feel related.
Maybe you share more information about your niche, product and what's your current CPM etc. and maybe someone give you a real suggestion based on that

 

[Roba]

Instagram too

 

[Hyuomnuy]

Hello, try advertising on Google ads, check your google ads cpc, then go back to facebook and you will feel better

 

[Kurobe7]

try with new fan page and even new pixel, cpm's were high here until started working with a brand new pixel

 

[D0llarBillz]

It was because of Valentine's Day. No worries guys.

 

[yarcanhack]

Hello, I opened a similar topic about this, my costs have risen to x6 in the last 7-15 days and I'm not sure what it depends on, my ads made about 35,000usd, but unfortunately, with the updates, my facebook ads started to be silly about how my ads will spread and it does not reach the target audience completely and which unfortunately hurt us.

 

[hdloader11]

Facebook ads is extremely inconsistent. After a while, you learn to work through all these inconsistencies. But I have also observed that facebook ad costs have increase due to coronavirus, especially since most major retailers increased their ad spend this year. You just have to improve your creatives so that increased CTR makes up for the higher CPMs.

 

[msyaz]

Hello, I opened a similar topic about this, my costs have risen to x6 in the last 7-15 days and I'm not sure what it depends on, my ads made about 35,000usd, but unfortunately, with the updates, my facebook ads started to be silly about how my ads will spread and it does not reach the target audience completely and which unfortunately hurt us.

Is using custom audience (list of prospect emails that are interested in certain niches) cheaper or more expensive?

 

[yarcanhack]

Is using custom audience (list of prospect emails that are interested in certain niches) cheaper or more expensive?

I could not fully understand your answer. I think you are talking about the mail, unfortunately, sales with e-mail ads are not preferred much today, instead, CPA can be done. but of course facebook traffic is always better quality, we also have ads with different target audiences, but unfortunately we restrict our facebook account 3 times a day and open it back 3 times.

 

[Evoxt]

They are cheaper compared to google adwords seriously. For graphical ads i would always go for facebook / instagram, make sure you filter the viewers

 

[Get Hight]

It was a nightmare. I have almost no profit when it comes to advertising

 

[Poke Media]

same issue, ever since the privacy update for EU our cost seem to have increased, roi decreased, probably due to the decreased optimization from the fewer measurements

 

[jony liu]

same problem.Some of my accounts are not even showing results