Where do I point the links that I buy?

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Let's say my website name is called ''fornewmothers.com'' and I'm trying to make money selling baby stuff, like diapers.

If I buy links from BHW, do I point them to the homepage or to my main money making article? What is the correct ratio?

Also, what keywords do I choose?

Newbie to SEO signing out :)
 
Make a plan. Be consistent in building your links. Do not assume you need to target some specific keywords. Pick some big keywords then answer as many questions as possible in the field you like. Do not start with 1000 bhw links cause that'll cause sudden rise and red flags. It'd be smarter to build 4 - 5 links everyday. It's the worst idea to do anything unnatural.

Check anchors and keywords your competition is targeting. Spy their ratios. You can keep 80% ******** if you rely on paid links. Point most of your links to the homepage. You can target some other pages but don't do it too much, you'll need maybe 10 strong links to rank an article. Get some control and build your own blogs, so you can get some advantage without paying big bucks for outreach and guest posts.

Edit: your question is very general and hence my answer looks very chaotic. Look into your competition and also try to find websites ranked with techniques I mentioned. Pro seo tools might be too expensive in the beginning, so simply use google.
 
Make a plan. Be consistent in building your links. Do not assume you need to target some specific keywords. Pick some big keywords then answer as many questions as possible in the field you like. Do not start with 1000 bhw links cause that'll cause sudden rise and red flags. It'd be smarter to build 4 - 5 links everyday. It's the worst idea to do anything unnatural.

Check anchors and keywords your competition is targeting. Spy their ratios. You can keep 80% ******** if you rely on paid links. Point most of your links to the homepage. You can target some other pages but don't do it too much, you'll need maybe 10 strong links to rank an article. Get some control and build your own blogs, so you can get some advantage without paying big bucks for outreach and guest posts.

Edit: your question is very general and hence my answer looks very chaotic. Look into your competition and also try to find websites ranked with techniques I mentioned. Pro seo tools might be too expensive in the beginning, so simply use google.
Can ahrefs do that? Look into my competitors? I dont mind paying 100$ per month.

What keyword do I use when pointing to the homepage? It doesn't make much sense to write 'for new mothers' as the anchor text or?
 
Both. Ratio depends on the site.

Read this: https://www.blackhatworld.com/seo/newbies-guide-to-home-page-vs-inner-page-link-building.1040658/
 
Can ahrefs do that? Look into my competitors? I dont mind paying 100$ per month.

What keyword do I use when pointing to the homepage? It doesn't make much sense to write 'for new mothers' as the anchor text or?
Don't use any keywords in your anchor text. Keywords should be in the context. Anchor test should be a part of a sentence or plain url. It makes sense to write for new mothers as anchor text if it looks natural.
 
Can ahrefs do that? Look into my competitors? I dont mind paying 100$ per month.

Yes, Ahrefs can do that. This is a common advice, although I'm not 100% sure that this is the best advice. There is a popular idea, that Google benchmarks the linkbuilding strategies within each niche to understand the ratios like @Psh suggested.

Personally, I don't truly believe that there is a "perfect" linkbuilding strategy to maximize your profits.

Linkbuilding is done with a pinch of logic and a pinch of blindfold. You can always go wrong if you link build like mad, but you can never go wrong if you do strategically, at a slow pace and with a extreme amount of diversity that makes it impossible to identify a pattern. Any other advice is 100% skewed. It's impossible to know for sure, which is the best linkbuilding strategy.
 
It would be a good idea to point a good chunk of them to internal pages. This will boost the ranking of those pages. It can also lead to lower bounce rate and return readers. Vary your anchor text depending on the page.
 
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